COVID-19 STATEMENT: While this virus is impacting everyone differently, this online program is continuing as planned.
Please consider joining our global online classroom for an enriching and interactive experience to further your career.
While this virus is impacting everyone differently, this online program is continuing as planned.
Please consider joining our global online classroom for an enriching and interactive experience to further your career.


24 November 2020


9 Months, Online
4-6 hours per week


with David Rogers

Faculty of Executive Education Columbia Business School


USD 3,000

Payable in 2 equal installments
Non-refundable application fee - USD 50

infoSpecial group enrollment pricing

In collaboration with:

MIT Sloan
Columbia Business School Executive Education

Why Enroll for PG Diploma in Digital Business?

Whether you are an experienced industry professional or are transitioning to a new field or endeavor, having the knowledge you need to guide your business through the process of digital transformation is key. This knowledge includes strategically shifting your approach toward your customers and competition, identifying valuable data to drive your decision-making, and implementing innovative and effective strategies. Our students come from an array of business sectors, ranging from banking and finance to IT services and products to consulting and more.

This nine-month online program offers a variety of robust resources for you to learn from, including video lectures, simulations, business models, case studies, and the digital strategies that have guided some of the most successful companies of today.

25.1 Bn

Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023.



of companies either have a digital transformation strategy in place or are working on one.



of companies regard digital transformation important for their business strategy.


Your Learning Journey

Video Lectures




Case Studies

Capstone Project

Live Online
Teaching Sessions

Industry Examples

Khan Academy
Khan Academy

How did Khan Academy built a whole new business model by understanding customer needs?


How is Walmart using customer behavior research to rethink its in-store mobile app?


How Apple became one of the most profitable public companies in the world?


How Netflix disrupted the traditional movie-watching experience by measuring consumer behaviors and preferences to drive recommendations?


How Google split Apple's disruptive business model?


To what extent should Intuit pursue platform strategies for Quick Books—its small business accounting software?


Did you know that the Doritos Super Bowl ads are made by consumers? And that they are the most talked about and the most effective?


Bullying your customers doesn’t work. Skoda learnt this the hard way.

British Airways
British Airways

How British Airways used customer data to leverage it as a core asset to drive more value for its business?

Other Industry Examples Include: Microsoft HealthVault, The New York Times, Makarov, Tesla, Warby Parker, Wren Kitchens, Coca Cola, Nokia, SAP.


MIT Sloan
Geoffrey Parker
Geoffrey Parker
Director, Master of Engineering Management Program, Dartmouth College
Professor of Engineering, Thayer School of Engineering, Dartmouth College
Columbia Business School
David Rogers
David Rogers
Faculty of Executive Education, Columbia Business School

Course Leaders

In addition to the faculty video lectures from Prof David Rogers & Prof Geoffrey Parker, participants will also learn from Course Leaders. These leaders are experts in their domain & aim at shaping the participant experience, stimulate learning, and provide subject matter expertise in real-time.

Industry Leaders

Industry Experts from the digital world share their knowledge and experience through periodic guest lectures.

Learn With Simulations

  • The SEM simulation will give you the opportunity to run an advertising campaign with a limited budget, improve your SEM efforts, optimize your landing pages, master the art of email campaigns, and identify key performance indicators to successfully launch your digital strategy:
    • Learn to write targeted ads: Learn and test different promotional strategies to create compelling advertisements through organized advertising groups and campaigns to help increase conversions.
    • Perform strategic keyword research: Evaluate keywords and learn to recognize the different market segments and buyer intent by keywords. The keyword research dashboard uses data from Google® Keyword Planner Tool, which brings this simulation to life.
    • Create high converting landing pages: Learn landing page effectiveness while striving to increase optimal performance. Learn how to quickly create keyword targeted landing pages to drive web traffic.
    • Identify how to measure key performance indicators: Improve your Search Engine Marketing (SEM) efforts by identifying which key performance indicators to measure and improve.
    • Master email marketing: Lean how to write copy for effective campaigns by getting familiar with the vocabulary and metrics of a successful email campaign.
  • The Social Media simulation will provide you exposure to social media marketing by mimicking the real-world social media advertising buying experience of Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube:
    • Learn to perform demographic targeting: Identify and analyze which types of content on which platforms resonate better amongst different demographics.
    • Identify social media content promotion strategies: Learn different promotion strategies such as earned, owned, and paid social media marketing. Learn to improve reach by analyzing various forms of media and different targeting strategies.
    • Maximize your advertising budgeting: Learn how to manage your social media marketing budget to allow you to place competitive bids to drive clicks, shares, likes and comments. Learn the art of content scheduling: Analyze data points and schedule out your social media posts to go live at optimal times.


Who Is This Program Designed For?


Learning / Teaching / Grading / Certificate

The course includes live Q&A with David Rogers, Faculty of Executive Education, Columbia Business School

Past Participant Profiles




Work Experience

Work Experience






Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus Institute of Management, in collaboration with MIT Sloan & Columbia Business School Executive Education.

Get Certified

Participant Speak

Read about our participants' learning experience on LinkedIn


(These are LinkedIn posts & will require you to log in to LinkedIn to see them).

Representative Companies

Participants in the online PG Diploma in Digital Business program have been employees of companies including:

  • Tata Consultancy Services
  • IBM
  • Standard Chartered Bank
  • Unilever
  • Honeywell
  • Johnson & Johnson
  • Merck
  • Coty
  • Accenture
  • Mastercard
  • Philip Morris International
  • Schlumberger
  • KPMG
  • Cognizant
  • Ericsson
  • Infosys Limited
  • General Electric
  • Borealis AG
  • Adidas
  • The Coca Cola Company
  • Syngenta

EMERITUS Network Benefits

On successful completion of this program, join a community of over 7400 learners on the Emeritus Network. The Emeritus Network is your platform to connect to a global network of individuals. Benefits of the Emeritus Network include:

  • Tuition Assistance
  • Global Network that includes over 400 CEOs, Presidents, Vice Presidents, Directors, Founders and Managing Directors
  • Invitation to Global Events
  • Start-up Corner to help connect, collaborate, raise capital, invest or identify talent
  • Extended Course Access and
  • Access to Emeritus Groups


To Learn more about the Emeritus Network benefits visit Click here

Applications close on 22nd November 2020.
Early applications encouraged. Seats fill up soon!