16 February 2021
9 Months, Online
4-6 hours per week
with David Rogers
Faculty of Executive Education Columbia Business School
Whether you are an experienced industry professional or are transitioning to a new field or endeavor, having the knowledge you need to guide your business through the process of digital transformation is key. This knowledge includes strategically shifting your approach toward your customers and competition, identifying valuable data to drive your decision-making, and implementing innovative and effective strategies. Our students come from an array of business sectors, ranging from banking and finance to IT services and products to consulting and more.
This nine-month online program offers a variety of robust resources for you to learn from, including video lectures, simulations, business models, case studies, and the digital strategies that have guided some of the most successful companies of today.
Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023.
of companies either have a digital transformation strategy in place or are working on one.
of companies regard digital transformation important for their business strategy.
In the capstone assignment, learners will have the opportunity to work in a group on a digital business challenge or idea decided by them. They will apply all the strategies and frameworks that they learn in the diploma.
How did Khan Academy build a whole new business model by understanding customer needs?
How is Walmart using customer behavior research to rethink its in-store mobile app?
How did Apple become one of the most profitable public companies in the world?
How did Netflix disrupt the traditional movie-watching experience by analyzing consumer behavior and preferences to drive recommendations?
How did Google maneuver Apple's disruptive business model?
To what extent should Intuit pursue platform strategies for Quick Books—its small business accounting software?
Did you know that the Doritos Super Bowl ads are made by consumers? And that they are the most talked about and the most effective?
Bullying your customers doesn’t work. Skoda learned this the hard way.
How British Airways used customer data to leverage it as a core asset to drive more value for its business?
In addition to the faculty video lectures from Professor David Rogers & Professor Geoffrey Parker, participants will learn from Course Leaders. They are experts in their domain & aim at shaping the participants’ experience, stimulate learning, and provide subject matter expertise in real-time.
In addition to the course leaders, industry experts from the digital world share their knowledge and experience through periodic guest lectures.
The Postgraduate Diploma program is an intensive, nine-month online program designed for working professionals seeking to develop advanced skills in digital business and marketing. Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus Institute of Management, in collaboration with Columbia Business School Executive Education and MIT Sloan.
You will learn key concepts and advanced frameworks for designing and implementing digital strategies. You will evaluate real-world case studies from disruptive start-ups and traditional companies undergoing digital transformation. The program also offers business simulation set-ups that let you apply the theory and concepts learned in the program.
The learning journey will NOT be easy. It requires your commitment for at least three to four hours a week to learn, explore, and collaborate.
The program evaluates three core pillars of digital transformation – The Strategy, The Platform, and The Tools. The three topics are woven together to provide a comprehensive perspective on digital business transformation.
No. The program is designed to be completed in its entirety and cannot be taken as standalone modules. However, the option of pursuing specific modules as certificate courses is available.
The program is a combination of interactive lectures and individual and team assignments. Additionally, the program includes live sessions with course leaders who are dedicated to guiding you through your learning journey.
If you are eager to explore the upcoming digital trends and transformation in business, and excited to develop digital strategies for your business/organization, then this program is meant for you.
Absolutely! Today, knowledge of digital business and strategies has become a requisite across industries, as all businesses will eventually need to digitize in order to thrive. While your current role may not require digital knowledge, it is almost certain that digital skills will be in high demand in your future.
There is a growing demand for digital professionals across industries. The program will equip you with advanced skills and enable you to be ready for the coming digital revolution. These skills will make you invaluable in your current role and help you enhance your future career prospects.
No, every course at EMERITUS is developed with a neutral perspective so that everyone benefits out of the same. The modules and the frameworks taught inside the respective modules are applicable for both a B2C and B2B type of business.
The program is a blend of theory, tools, and case studies, which are easy to assimilate and implement. For instance, course topics such as the five domains of digital transformation, the five-step process of planning, and executing your digital marketing strategy and access strategy include detailed steps for implementation. Additionally, business simulations — including marketing and social media simulations — offer the opportunity to manage campaigns for a fictional business.
Yes, Emeritus offers need-based scholarships for limited participants. Please note, for availing the scholarship you need to submit a complete & accurate application for the program. Post which you would be notified about the scholarship you are eligible for basis your application.
MIT Sloan Executive Education and Columbia Business School Executive Education (CBS) have collaborated with Emeritus Institute of Management to offer a portfolio of online programs. These programs leverage our faculties’ thought leadership in management practice developed over years of research, teaching, and practice. Through EMERITUS, we expect to extend our impact in the world of leadership development to learners across the world.
The following courses developed by MIT are currently offered through EMERITUS:
The following courses developed by CBS are currently offered through EMERITUS:
You can use the reference links below to understand our collaboration model:
Yes. Applicants will be required to submit:
You need to pay a nonrefundable application fee of USD 50 + GST. GST is only due for students residing in Singapore.
No, the application fee is nonrefundable.
Listed below are the steps for joining the program:
You can pay for the course using an International Debit or Credit card. Alternatively, you can also pay for the program using Bank/Telegraphic transfer mechanism. Please find below the Telegraphic transfer details (please quote the Invoice No):
Account Name: Emeritus Institute of Management Pte Ltd
Bank Name: The Hongkong and Shanghai Banking Corporation Limited
Bank Address: 21 Collyer Quay, #07-01 HSBC Building, Singapore 049320
USD Account Number: 260-816558-178
Bank Code: 7232
Branch Code: 260
SWIFT Code: HSBCSGSG
Once you complete the application for the course, you will receive an invoice. Payment for the course is required to gain access. You will be given a receipt once the payment is received for your files and/or tax purposes.
An admission decision can be expected within five working days, provided all required application documents are submitted.
There are two sets of documents you need to submit to join the program:
Pre-admission documents that you should have ready in soft copy befor starting your application:
Post-admission documents, which need to be submitted once youapplication has been accepted by the Admissions Committee:
A degree in any field of study is required to take this program. However, students with a lower qualification but significant work experience may be considered for admission as a mature entry.
The applicant should have at least three years of professional experience. For mature entries, you should have at least 10 years of professional experience to be considered.
Why are you interested in earning the postgraduate diploma in Digital Business? Also, how will you contribute to your colleagues’ learning during this program?
The nine-month diploma program is a rigorous professional certificate program registered with the Committee for Private Education, Singapore.
The program does not award any credits/education points towards any master’s programs from the respective schools, MIT and Columbia.
This is a global postgraduate business diploma program; you will need to check with your national or qualification regulatory body on respective recognition.
Applicants can be reviewed for mature entry (min. 30 years of age and 10 years’ work experience). Applicants who meet these criteria are eligible for review and not guaranteed admission. Applicants must still submit their highest degree for consideration.
All candidates who have received their bachelor’s or other degree or diploma from an education institution where English is NOT the primary language of instruction are required to demonstrate English language proficiency through ANY ONE of the following methods
Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus Institute of Management, in collaboration with MIT Sloan & Columbia Business School Executive Education.
You will receive both a hard copy and soft copy of the certificate after successful completion of the program.
You will receive both a hard copy and soft copy of the transcripts after successful completion of the program.
In addition to the faculty video lectures from Professor David Rogers and Professor Geoffrey Parker, participants will learn from course leaders through live teaching sessions. The number of sessions varies from cohort to cohort as per the program flow. Typically, eight to ten live teaching sessions are conducted during the course.
Live teaching sessions are usually scheduled between 1 p.m. and 2 p.m. UTC/GMT. All the live teaching sessions are recorded and shared with students within 24 hours. The recording links are also made available on EMERITUS’s learning platform, Canvas.
The number of live sessions conducted by industry experts during the course varies from cohort to cohort as per the program flow.
It will require at least three to four hours of dedicated learning per week to optimally benefit from the program.
If students have any technical questions or requests for assignment extensions, they can contact a program coordinator via the ticketing system integrated into EMERITUS’s learning platform. Students can also contact course leaders via their EMERITUS learning platform inbox for answers to any content-related questions.
For the postgraduate diploma in Digital Business, our grading system uses a grade point average (GPA) scale that runs from 0 to 10. Students are awarded a final GPA in each of the required three courses and final capstone on a scale of 0 to10, along with a status of Distinction, Pass, Low Pass, or Fail.
The overall diploma program GPA is calculated as an average of the GPAs received across the three courses. The top 10 percent of the cohort achieves the status of “Global IVY Scholars,” determined by their overall diploma program GPA.
Passing Criteria for the program:
The minimum overall program GPA required for graduation is 4.67 out of 10. Per our academic policies, to successfully complete the program you may only receive a Low Pass in one of the required courses and you must not fail any course. In addition to the GPA requirements, the program requires students to successfully complete a capstone project. The capstone project demonstrates the student’s understanding of the material across the three courses. The capstone project is graded on a scale from 0 to10 points. Students are required to achieve a minimum of 5 points out of 10 on the capstone project to receive their diploma.
All course materials can be accessed through the EMERITUS learning portal at https://student.emeritus.org. Once you have enrolled in the course and logged into the learning platform, instructions for the course and assignment submissions will be provided. All assignment submissions will be done online through the learning portal.
You will lose access to the content of the Certificate Program if you fail to graduate within the provided term duration. Only students who can successfully graduate from the program retain access to the contents of the certificate.
No. The start and end dates of this certificate are fixed, and you must complete all allotted assignments by the end dates. There is some opportunity to work at your own pace, but you should plan to follow our recommended timeline, as this will best enable you to keep pace with your peers and complete the program on time.
No. The fixed-term nature of this Certificate, and the need for maintaining a consistent and stable student body throughout doesn't allow for offering the option to pause your studies.
The program is rolled out in a specific structure and sequence to ensure the optimal user experience. There are many assignments interspersed at specific points in the program to facilitate the best learning experience. Moving ahead to view videos without doing these assignments would be a suboptimal way to complete the program.
You will have access to all the course materials, including the videos, for a period of 12 months from the day the course was launched.
Our content licensing agreements with our university partners and world-class faculty restrict us from allowing videos to be downloaded. This step is necessary for us to protect the integrity of our course, our university partners' brands, and the personal brand of our faculty.
Everything you need will be provided via the course platform.
There is no examination, but there are assignments at the end of most modules to help you apply your learnings.
Assessments are a combination of individual assignments & group assignments.
You can work on the assignments offline on a word doc or PPT and upload it back on the learning platform basis the nature of the assignment. In some cases, you might have to directly answer the questions on the platform.
You can access the course from a desktop, laptop, tablet and mobile devices as long as you have access to the internet. The EMERITUS Learning Platform is cloud-based - it is synchronized across all devices. If you have an iPhone or an Android device, you can also download the Canvas App and access the course. When you download the application, you will be asked to enter a URL. Please enter student.emeritus.org followed by your login id and password.
Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus Institute of Management, in collaboration with MIT Sloan & Columbia Business School Executive Education.Get Certified
— Gregory Allen
IT Director EMEA at Reliance Worldwide Corporation
Thanks for the wonderful course and for the friends I made. It has helped refocus my efforts on life long learning.
— Rola Khoury
Services Integration Lead, IBM
The capstone project was a great learning experience. I will be able to advise start-ups based on my learnings.
— Einas Khairy
Qatar Tourism Authority
I am a strategy expert, but the simulation exposed me to practical experiences, and helped be become a hands-on strategist.
Participants in the online PG Diploma in Digital Business program have been employees of companies including:
On successful completion of this program, join a community of learners on the Emeritus Network. The Emeritus Network is your platform to connect to a global network of individuals. Benefits of the Emeritus Network include:
To Learn more about the Emeritus Network benefits visit Click here