STARTS ON February 14, 2022
DURATION 12 Weeks Online (4-6 hours/ week)
STARTS ON February 14, 2022
DURATION 12 Weeks Online (4-6 hours/ week)
PROGRAMME FEE USD 1,800 View Payment Plan

Programme Overview

83% of India's data-driven companies are more resilient and confident during the pandemic than non-data-driven companies (The Economic Times, 2020). The Applied Business Analytics programme from ISB is designed not only to explain what each model does or functions but also explores how businesses use them, whether it is to gather insights, solve problems, or predict outcomes. In 12 weeks, through engaging online sessions, you will gain a hands-on approach to understanding different types of analytics and their uses to make informed data-driven business decisions.

Eligibility: Any Graduate/ Diploma holder.

Why ISB?

  • #1

    Research Ranking in India

  • 11k+


  • #5

    B-School in Asia

Programme Highlights


Recorded Videos from top ISB faculty


Assignments and Quizzes


Faculty-built Apps


Discussion Boards


Live Online Sessions with Programme Leaders

Note: The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.

Who is this Programme for?

This cutting-edge programme is best suited for professionals who are:

  • Looking to upskill in data analytics to manage data science and analytics teams, and improve functional performance through analytics
  • Interested in leveraging business analytics to outpace the competition and develop data-driven growth strategies
  • Seeking to sharpen their strategy offering for clients by providing data-driven solutions to their problems

Key Programme Takeaways

  • Describe how to collect and prepare data for analyses
  • Analyse data using analytics tools and gather business insights
  • Use data-driven decision-making to make more informed business decisions
  • Test whether your analyses confirm your hypothesis
  • Describe ways to apply ML techniques in your work to solve business problems
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ISB Executive Network

Upon successful completion of the programme, participants will be a part of the ISB Executive Network. Benefits include:

  • ISB Newsletters with the latest updates
  • Learning and Networking opportunities via CEE Network Group on LinkedIn
  • Exclusive invitations to Online and Offline events like Webinars, Conferences, Master Classes, etc
  • Scope to facilitate as a Guest Speaker at ISB Executive events
  • Preferential pricing with 10% discount on course fee on CEE Open programmes
  • Upgrade to ISB Executive Alumni Group with 100+ learning hours

Programme Modules

  • Motivating example
  • Conceptual preliminaries
  • Problem formulation
  • Overview of various algorithmic and analytical approaches: supervised and unsupervised learning
  • ML frameworks
  • Data basics
  • Data dichotomies
  • Data types and scales
  • Data cleaning and wrangling
  • Common data sources
  • Motivating example
  • Linear regression
  • Evaluating the model
  • Interaction effects
  • Motivating example
  • Logistic regression
  • Multinomial logit model
  • Motivating example
  • Conceptual preliminaries
  • Factorising data
  • Factor Analysis: more examples
  • Motivating example
  • Visualising perceptual data
  • Interpreting visualising output
  • Visualising text mapping
  • Motivating example
  • Classification trees
  • Regression trees
  • Motivating example
  • Cluster action
  • Segmentation in business
  • Motivating example
  • Conceptual preliminaries
  • Basic descriptive text analytics
  • Sentiment mining in text analytics
  • Motivating example
  • Some useful network properties
  • Social Network Analysis (SNA)
  • Introducing the Network Analytics App
  • Text networks
  • Motivating example
  • The anatomy of an experiment
  • Business Analytics – a hypothesis for causal research
  • Capstone assignment

Programme Faculty


Associate Professor, Marketing

Associate Dean - Research and RCI Management; Executive Director - IIDS

Prof. Gangwar is the Executive Director of the Institute of Data Science and Business Analytics programme at ISB. He holds a PhD in Management Science from the University of Texas at Dallas. His research interests include exploring marketing, product, and technology issues using quantitative models. His research articles have been published in leading academic journals, books chapters, and popular media. He was also recognised as one of the most prominent data science academicians in India.

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Associate Professor, Marketing

Associate Dean - Faculty Alignment and Registrar's Office (FARO)

Academic Director, ISB Institute of Data Science

Prof. Voleti has worked in the industry in different capacities, from a management consultant to a software analyst. He holds a PhD in Marketing from the University of Rochester. Prof. Voleti's research focuses on combining data with econometric and statistical methods to explain the phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets, and the performance, productivity and benchmarking of salesforce organisations.

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Programme Certificate

Upon successfully completing the programme, you will be awarded a certificate in Applied Business Analytics from ISB.

Sample Certificate
Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB.

Participant Profile

Work Experience
Past Participant Experience
Top Industries
  • Banking and Finance
  • Consulting
  • IT Services
  • Manufacturing
  • Retail
  • Others*

*Others include FMCG, Healthcare, and Telecommunications among others.

Top Functions
  • Consulting
  • Finance/ Accounting
  • Information Systems/ Technology
  • Marketing/ Sales
  • Operations
  • Others*

*Others include Customer Service, General Management, and Legal among others.

Top Companies
  • Amazon
  • Bank of America
  • Deloitte
  • Infosys
  • P&G
  • TCS

Early applications encouraged. Limited seats are available.

View Payment Plan
Special Corporate Enrolment Pricing
In collaboration with Emeritus