Digital Marketing and Analytics
Get an end-to-end perspective of the digital marketing ecosystem to plan revenue-generating strategies
The Digital Marketing and Analytics programme from ISB will enable you to understand the digital customer behaviour, build digital marketing strategies, and identify in-demand metrics to effectively measure and optimise ROI. This online programme will help you plan and execute transformational digital marketing strategies and best practices. The digital marketing career scope in India will be worth US$160 billion by 2025, making it three times the current value (Goldman Sachs, 2020). Prepare for a rewarding career in digital marketing and analytics with digital marketing skills and strategies that are robust and reliable even in our current ever-evolving economy.
Eligibility: Any Graduate/ Diploma holder.
Research Ranking in India
Alumni
B-School in Asia
Recorded Videos from top ISB faculty
Assignments and Quizzes
Case Studies
Discussion Boards
Live Online Sessions with Programme Leaders
Simulations
Note: The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:
With a keen focus on analytics-based digital marketing, this high-impact programme will make you adept at effectively improving the ROI for campaigns, if you are:
Upon successful completion of the programme, participants will be a part of the ISB Executive Network. Benefits include:
Associate Professor, Marketing
Prof. Singh heads The Media Hub, ISB’s initiative for excellence in media research. He was also the first director of the Fellow Programme in Management, ISB’s doctoral programme. He has a PhD (Marketing) from the J. L. Kellogg School of Management, Northwestern University, and an MBA (Marketing and Finance) from the University of Illinois at Urbana-Champaign. His research interests focus on exploring a firm’s ability to achieve sustainable competitive advantage. He has co-authored three textbooks with Prof. Noel Capon for MBA students and business executives.
Research Director - IIDS, Marketing
Prof. Vishwanathan has a PhD from the University of Minnesota, Twin Cities and his undergraduate from BITS, Pilani. His research work focuses on the role of distribution channels, B2B relationships, salesforce compensation and its impact on marketing mix elements like prices and assortments. His work has been published in the Journal of Marketing Research, and he has consulted and worked with companies spanning a wide range of industries, including retail, insurance and healthcare.
Assistant Professor, Marketing
Prof. Pedada has a PhD in Business Administration (Marketing) from the Rawls College of Business at Texas Tech University. He focuses on two streams of research with the former exploring interfirm relationships, and the latter focuses on growth and marketing transformation for digital environments. His research is published in notable peer-reviewed journals such as the Journal of the Academy of Marketing Science. His doctoral dissertation on international marketing alliance dissolutions in emerging markets won the 2019 AMS Mary Kay Inc. Doctoral Dissertation Award. BusinessBecause named him one of the MBA Professors to Look Out For in 2020.
Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in Digital Marketing and Analytics from ISB.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB.
*Others include Energy, Healthcare, Infrastructure, Manufacturing, Retail and Telecommunications among others.
*Others include Engineering, Finance/ Accounting, and Information Technology among others.
