STARTS ON August 16, 2021
DURATION 3 Months Online (4-6 hours/ week)
ELIGIBILITY Any Graduate/ Diploma holder
Starts on August 16, 2021
Duration 3 Months
Programme Fee USD 1,700

PROGRAMME HIGHLIGHTS

The Digital Marketing and Analytics programme from ISB will enable you to understand the digital customer behaviour, build digital marketing strategies, and identify in-demand metrics to effectively measure and optimise ROI. This online programme will help you plan and execute transformational digital marketing strategies and best practices. The digital marketing career scope in India will be worth US$160 billion by 2025, making it three times the current value (Goldman Sachs, 2020). Prepare for a rewarding career in digital marketing and analytics with digital marketing skills and strategies that are robust and reliable even in our current ever-evolving economy.

Learn how to align digital marketing strategies with business goals to enhance ROI
Apply the principles of online advertising through a real-world scenario in a simulated environment
Gain actionable insights from industry-oriented curriculum and real-world case studies
Learn via recorded videos from top ISB faculty, and live online sessions with Eruditus Programme Leaders
Receive a certificate from ISB, ranked 23rd in the world by The Financial Times in 2021
Learn how to align digital marketing strategies with business goals to enhance ROI
Apply the principles of online advertising through a real-world scenario in a simulated environment
Gain actionable insights from industry-oriented curriculum and real-world case studies
Learn via recorded videos from top ISB faculty, and live online sessions with Eruditus Programme Leaders
Receive a certificate from ISB, ranked 23rd in the world by The Financial Times in 2021

KEY PROGRAMME TAKEAWAYS

Increase ROI, customer lifetime value and firm profitability using a customer-centric digital marketing strategy aligned with business goals

Plan and implement search engine and social media campaigns using digital marketing approaches in simulated environments

Describe digital customer behaviours and ways to reach customer segments and enhance engagement by using the digital marketing funnel

Maximise reach, engagement and conversions with highly-optimised paid advertising campaigns on social media and search engine platforms

Measure, analyse and optimise digital marketing campaigns for success using in-demand digital analytics metrics and best practices

Describe the various steps of the framework for successful planning and execution of a digital marketing strategy

PROGRAMME MODULES

  • MODULE 1: Marketing in the Digital World
  • MODULE 2: Customer in the Digital World
  • MODULE 3: Customer Journey
  • MODULE 4: Reaching and Engaging the Customer
  • MODULE 5: Making Digital Work: Strategies for Paid Ad Campaigns
  • MODULE 6: Email, Display and Social Media Advertising
  • MODULE 7: Strategies and Evaluation: Metrics, and ROI
  • MODULE 8: Digital Strategy and Analytics
  • MODULE 9: Digital Marketing: Strategy, Planning and Execution
  • MODULE 10: Emerging Technologies for Digital Marketing
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PROGRAMME FACULTY

Prof. Siddharth S. Singh

Associate Professor, Marketing

Associate Dean - Digital Transformation, e-Learning, and

Marketing; Executive Director - EFPM Programme

Prof. Madhu Vishwanathan

Senior Assistant Professor,

Marketing

Prof. Kiran Pedada

Assistant Professor,

Marketing

PROGRAMME CERTIFICATE

Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in Digital Marketing and Analytics from ISB.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB.

Early applications encouraged. Limited seats are available.

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Special Corporate Enrolment Pricing
In collaboration with Emeritus
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