The Digital Marketing and Analytics programme from ISB will enable you to understand the digital customer behaviour, build digital marketing strategies, and identify in-demand metrics to effectively measure and optimise ROI. This online programme will help you plan and execute transformational digital marketing strategies and best practices. The digital marketing career scope in India will be worth US$160 billion by 2025, making it three times the current value (Goldman Sachs, 2020). Prepare for a rewarding career in digital marketing and analytics with digital marketing skills and strategies that are robust and reliable even in our current ever-evolving economy.
Increase ROI, customer lifetime value and firm profitability using a customer-centric digital marketing strategy aligned with business goals
Plan and implement search engine and social media campaigns using digital marketing approaches in simulated environments
Describe digital customer behaviours and ways to reach customer segments and enhance engagement by using the digital marketing funnel
Maximise reach, engagement and conversions with highly-optimised paid advertising campaigns on social media and search engine platforms
Measure, analyse and optimise digital marketing campaigns for success using in-demand digital analytics metrics and best practices
Describe the various steps of the framework for successful planning and execution of a digital marketing strategy
Associate Professor, Marketing
Associate Dean - Digital Transformation, e-Learning, and
Marketing; Executive Director - EFPM Programme
Senior Assistant Professor,
Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in Digital Marketing and Analytics from ISB.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB.