Batch 24
Digital Marketing and Analytics
- Learn from #1 B-school in India and #5 in Asia (FT Global Ranking 2024)
- Exclusive masterclass on ChatGPT
Future-Proof Your Career: Invest in Your Success
Emeritus and ISB Executive Education unite to offer an exclusive opportunity to shape your career trajectory through enhanced learning and development. Enrol by April 17, 2024 with code FUTUREYOU05 and get a 5% enrolment benefit.
Limited seats available. Reserve your spot today!
Programme Highlights
200+ Pre-Recorded Videos For Self-paced Learning from Top ISB Faculty
20 Assignments* & Quizzes
10+ Case Studies
5+ Masterclasses
10+ Discussion Boards
13 Online Sessions with Programme Leaders**
4 Simulations
Note:
ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
*Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.
Case Studies
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Additional Business Scenarios
Marketing Case Studies + Masterclasses
How to Position Products & GTM for a Successful Launch
Masterclass Speaker:
Jatin Malhotra Head of Marketing, Jio Developer Ecosystem Lead & Strategic Partnerships at Jio. Ex-Facebook,Oracle Corp.Product,Growth, Strategy, Innovation LinkedIn
Getting SEO Right for Organic Marketing
Masterclass Speaker:
Pritesh Mittal COO & Co-Founder, Growisto (clients include MakeMyTrip, Puma, Tata Cliq, Oyo, Epigamia & more) LinkedIn
Leveraging AI for Personalised Marketing
Masterclass Speaker:
Akshat Tyagi Co-founder, workhack (clients include Mamaearth, BookMyShow, Times Internet & more) LinkedIn
Copywriting and copyediting with ChatGPT
Masterclass Speaker:
Programme Leader**
Mobile Marketing
Masterclass Speaker:
Programme Leader**
Market Research
Masterclass Speaker:
Programme Leader**
Note:
All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Industry speakers are subject to change based on their availability.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.
Mailmodo Email Marketing Certification
This programme has been created by industry experts with extensive email marketing experience will help users learn the fundamentals of email marketing and create effective campaigns.
Enabling users to create and send app-like interactive emails to improve email conversions
Email Automation, User Journey Creation, Auto-Trigger Schedule
API Integration Within the Email Content
* Approximate cost in INR, the cost is $49
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Hands-on Learning with Stukent Mimic Pro
Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:
Develop targeted content strategies
Create and manage simulated campaigns
Monitor and optimise key performance metrics
Effectively manage campaign budgets
Optional Learning Material
Note:
All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
The tools showcased in this material will be taught through pre-recorded demo videos.
Regarding tools with "free" certifications: we have included a detailed guide on the specific locations and procedures for obtaining your certification.
The fee does not cover any payments required for certifications offered by the tools or tool subscriptions.
These sessions are optional and will not be factored into your final evaluation.
Hands-on Projects
Assignments
World-class learning with faculty-led, pre-recorded videos
Globally Renowned Faculty
Learn from the best instructors and resources from anywhere in the world.
Access the experts, regardless of their location.
Cohort-Based Learning
Learn with an accomplished group of peers and build your network.
Gain cross-industry and cross-functional knowledge.
Flexible Learning
Learn at your own pace with high-quality, pre-recorded faculty videos.
Advance your career without disrupting your busy schedule.
Key Programme Takeaways
Increase ROI, customer lifetime value and firm profitability aligned with business goals
Plan and implement search engine and social media campaigns in simulated environments
Leverage insights from the digital marketing funnel to reach customers and enhance engagement
Maximise reach, engagement and conversions with optimised paid campaigns
Measure, analyse and optimise campaigns using in-demand metrics and best practices
Build frameworks for the successful planning and execution of campaign strategies
Who is this Programme for?
Marketers seeking more ROI : Mid level managers interested in learning integrated digital marketing strategies and best practices to boost reach & get more ROI from their campaigns
Rejoining the workforce: Managers looking to make a comeback after a career break to enhance their knowledge and skills by learning the latest digital marketing strategies
Entrepreneurs looking to expand: Business owners seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion
Read about our participants' learning experience on LinkedIn
(These are LinkedIn posts & will require you to log in to LinkedIn to see them).
Participant Testimonials
Past Participant Profile
Work Experience
Top Industries
Information Technology / Services
Internet / E-commerce
Banking and Finance
Pharmaceuticals / Biotechnology / Healthcare
Retail
Education/Ed-Tech
Others*
*Others include Energy, Healthcare, Infrastructure, Manufacturing, and Telecommunications among others.
Top Industries
Consulting
Customer Service
General Management
Marketing/ Sales
Operations
Others*
*Others include Engineering, Finance/ Accounting, and Information Technology among others.
Past participants of this programme work at:
Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Programme Modules
Programme Faculty
Associate Professor of Marketing Research Director at IIDS
PhD from the University of Minnesota, Twin Cities Undergraduate from BITS, Pilani Prior to joining ISB, he worked as an assistant professor at University of Arizona. He has ...
Visiting Faculty at ISB
Ph.D. in Business Administration (Marketing) from the Rawls College of Business at Texas Tech University His doctoral dissertation on international marketing alliance dissolu...
Associate Professor of Marketing
Ph.D. (Marketing) from the J. L. Kellogg School of Management, Northwestern University MBA (Marketing and Finance) from the University of Illinois at Urbana-Champaign B.Tech....
Programme Certificate
Upon successfully completing the programme with a minimum 70% score in all required assignments, you will be awarded with a certificate in Digital Marketing and Analytics from ISB Executive Education.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.
ISB Executive Network
Upon successful completion of the programme, participants will become a part of the ISB Executive Network. Benefits include:
ISB Executive Education Newsletters with the latest updates
Networking opportunities via ISB Executive Network Group on LinkedIn
Exclusive invitations to Online and Offline events like Webinars, Conferences, and Master Classes, amongst others
Preferential pricing with 10% discount on programme fee on ISB Executive Education programmes
Upgrade to Executive Alumni status by completing 100+ learning hours
Benefits of Learning from ISB Executive Education
ISB Executive Education | Non-Accredited Institute | |
|---|---|---|
Accredited institution
| Accredited by three global accreditation bodies - EQUIS, AACSB and AMBA. This is the highest in PG business education
| No accreditation
|
Accredited institution
| Designed by India’s No.1 Business School*
| Designed by a non-accredited Institute
|
Recognition of Certificate
| Certificate is recognised globally. Instantly adds credibility to your resume
| Certificate may be recognised in one or two cities in India
|
Lifetime association
| Lifetime association with one of the best Business Schools in India
| Associated with a small institute
|
Credibility of faculty
| Learn from globally renowned ISB faculty and get best-in-class knowledge through high-definition pre-recorded videos
| Faculty are not globally renowned
|
Financial Times Rankings 2024
| No.1 Business School in India* No.5 in Asia
| No ranking
|
Live online sessions | ||
Weekly doubt clearing sessions | ||
Access to 49000+ ISB Executive Network and LinkedIn Group | ||
Exclusive invitations to Online and Offline events by ISB Executive Education | ||
Flexible payment options |
*Source: FT Global MBA Ranking 2024
Student Loan Available
Below EMI plans are available for the Programme Fee: INR 1,08,000 + GST
Full Fee with GST | Tenure (months) | EMI |
|---|---|---|
INR 1,27,440 | 12 | INR 11,682 |
Maximum Loan Amount | Tenure (months) | EMI |
|---|---|---|
INR 1,27,440 | 36 | INR 4,602 |
Note:
The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Please note some of our loan partners charge a processing fee of 1% + GST
Other EMI tenures available (Months):
12,18, & 48 months
The Learning Experience
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated programme support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Explore the 6 months Digital Marketing programme by ISB Executive Education.
Know more about ISB Professional Certificate Programme in Digital Marketing
FAQs
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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