Professional Certificate Programme in Digital Marketing with AI

• Problem Formulation and Marketing Context Creation

• Customer Lifetime Value (CLV)

• Prospect Theory and Implications for Marketing

• Customer Persona vs. Audience Tribe

• Mapping the Customer Journey

• Customer Touchpoints

• Integrating AI into Understanding Customers

• COMPASS Framework for Digital Strategy

• SWOT Analysis

• TWOS Matrix

• Go-to-Market Strategy (GTM) Strategy

• Agile Marketing Execution

• Role of Content Marketing in a Brand’s Digital Marketing Strategy

• Content Marketing and Advertising

• Blogging and White Papers

• OTT and YouTube

• Paid Media as a Content Amplifier

• Emerging Content Marketing Platforms

• Content Strategy in the Age of AI

• Website Design Best Practices

• Website Navigation and Information Architecture

• Integration of Content Marketing in Website

• Content Marketing Strategies Across Digital Channels

• Content Creation and Optimisation

• AI’s Impact on Website Optimisation

• From Websites to Ecosystems

• Introduction to Branding

• Brand Design, Style Guides & Content Governance

• Branding Design Visual Guide

• AI and GenAI-Powered Brand Storytelling

• Online Reputation Management (ORM)

• Social Media Listening

• ORM Execution

• SEO and On-Page/Off-Page Optimisation

• SEO Tags, Google Algorithms

• Technical SEO, Local SEO

• Backlink Concepts, Link Building and Link Earning Concepts

• Competitive Analysis

• E-commerce Marketing – Strategies Specific to E-commerce, Such as Product Page Optimisation, Cart Abandonment Strategies, Upselling, and Loyalty Programmes

• AI and GenAI in SEO & GEO

• SEM, Keyword Planning and Significance

• Google Ads

• Ad Types and Extensions

• Remarketing

• Future of Google Ads, Including Performance Max, Smart Campaigns, Mobile App Install Ads, and Feed Optimisation

• AI and Generative AI in SEM and Visual Ads

• Leveraging Social Media Channels: Platform Selection

• Facebook Marketing

• Instagram Marketing

• X (Formerly Twitter) Marketing

• LinkedIn Marketing

• Using Analytics for Social Media Decision-Making

• Social Media Calendar

• AI, GenAI and Agentic AI in Social Media Marketing

• What Is Influencer Marketing

• From Influencer Marketing to the Creator Economy

• Types of Influencers

• Choosing the Right Platform for Influencer Marketing

• Planning and Executing an Influencer Marketing Campaign

• Measuring the Impact and ROI of Influencer Campaigns

• Ethical Considerations and Compliance in Influencer Marketing

• Future of Influencer Marketing

• Mobile Marketing

• SMS Marketing

• WhatsApp Marketing

• How to Drive App Downloads

• App Store Optimisation (ASO)

• App User Retention and Lifecycle Management

• App Analytics Tools

• Growth Hacking – Mindset and Framework

• Common Growth Hack Tactics

• Email Marketing: Basics

• Creation and Management of Email Databases

• Campaign Types

• Automated Email/Drip Email

• Email Marketing Best Practices

• Email Marketing Metrics

• Email Design Best Practices

• AI Email Marketing

• Media Planning and the Media Brief

• Digital Media Vehicles

• Media Plan Creation Using SOSTAC

• Media Buying Models

• Media Planning Process

• Media Plan Optimisation Techniques

• AI in Media Planning and Optimisation

• Digital Marketing Experimentation with A/B Testing

• Defining CRO and Conversion Funnels

• A/B Testing

• Building and Testing Hypotheses

• AI-Based Exploration of A/B Testing and CRO

• Multi-Channel Attribution Problem

• Defining Automation

• Automating the Marketing Funnel

• Deconstructing Workflows

• The Agentic Shift in Automation

• The Automation Matrix

• Execution Risks in Marketing Automation and AI

• Web and Its Evolution

• Computational Advertising or Digital Marketing in Web 1.0

• AI/GenAI for Digital Marketing in Web 1.0

• The Marketer’s Role

• Clustering of Data and Cluster Analysis

• Segmentation with R Apps

• RFM Analysis

• AI-Powered Dynamic Segmentation

• Text Analytics

• Sentiment Analysis

• Latent Topic Modelling and Its Applications

• Recommendation Systems, Social Networks and Affiliation Spaces Keyword Filtering App

• Social Web

• Social Intelligence Engine

• Social Media Noise

• Social Network Structure

• Building a 3D View of Your Customer

• Intelligent Content Analysis

• Integrated AI Marketing Playbook

• Characterising Network Influence

• Advanced Network Applications

• Inbound Marketing

• Web3

• Marketing Strategies for the Web3 Era

• Role of New Technologies in Transforming Marketing and Digital Environments

• Applications of AI in Marketing

• Generative AI and the Future of Marketing and Consumer Behaviour

• Robots, IoT, Drones, Blockchain

• MarTech – Marketing Automation and Tools

• Virtual Reality, AR, Omni-Retail (Omnichannel Marketing)

• Content Generation with AI

• Personalisation and Customer Segmentation

• AI-Driven Visual Marketing

• AI-Powered Chatbots and Conversational Marketing

• Data-Driven Decision Making with AI

• Tools for AI-Based Marketing Analytics

• Ethics and Privacy in AI Marketing

• AI-Driven Marketing Compliance

• Future Trends in Generative AI and Marketing

• How Marketers Can Stay Ahead in an AI-Driven Landscape

• Agentic AI and Applications

Capstone Project (Modules 24-25)

Yes, the programme includes modules on AI and Generative AI in digital marketing. It covers how to use AI and GenAI for campaign optimisation, automated content creation, personalisation, and performance tracking. It also explores how AI is shaping SEO, paid media, and user engagement in modern marketing.

Absolutely. The programme is designed for beginners, career switchers, entrepreneurs, functional heads and professionals from any background. You don’t need prior marketing or coding experience, just a willingness to learn and apply digital marketing concepts and tools.

The ISB Online Professional Certificate Programme in Digital Marketing with AI covers the complete digital marketing ecosystem, including SEO, GEO, SEM, Google Ads, Meta Ads, content marketing, social media marketing, influencer marketing, email marketing, customer analytics, marketing automation, conversion rate optimisation (CRO), performance marketing, and digital strategy. The curriculum also integrates Generative AI, Agentic AI, AI-powered marketing, MarTech, marketing analytics, and emerging digital technologies, complemented by hands-on simulations, live masterclasses, real-world case studies, and a capstone project to help professionals build practical, industry-ready digital marketing expertise.

The ISB Online Professional Certificate Programme in Digital Marketing with AI goes beyond traditional digital marketing education by integrating Generative AI, Agentic AI, marketing automation, customer analytics, and performance marketing with hands-on simulations, real-world projects, live industry masterclasses, and an ISB-led curriculum. This combination of academic rigour and practical application prepares professionals to confidently lead modern, AI-powered marketing initiatives.

The ISB Online Professional Certificate Programme in Digital Marketing with AI is delivered in a fully online, flexible learning format designed for working professionals. The programme combines self-paced pre-recorded lectures from ISB faculty, live masterclasses by industry experts, live doubt-clearing sessions with programme leaders, hands-on projects, simulations, assignments, quizzes, and a capstone project, allowing participants to learn at their own pace while balancing work and personal commitments.

Participants must receive 70% to pass and obtain a certificate of completion and gain ISB Online Alumni Status. The programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page.

All programmes are designed to fit into your working life. You must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at isb.online@emeritus.org if you need further clarification on any specific programme requirements.

Upon successfully completing the ISB Online Professional Certificate Programme in Digital Marketing with AI and meeting the programme requirements, you will receive a verified smart digital certificate from ISB Online. The certificate validates your expertise in AI-powered digital marketing, Generative AI, Agentic AI, performance marketing, and digital marketing strategy, and can be shared on your LinkedIn profile and resume to showcase your professional credentials.

Yes. Upon successful completion of the ISB Online Professional Certificate Programme in Digital Marketing with AI, you will be awarded the prestigious ISB Online Alumni Status. This provides access to exclusive alumni resources, networking opportunities, webinars, industry events, continuous learning opportunities, and preferential benefits, helping you stay connected with the ISB Online professional community beyond the programme.

Yes. The ISB Online Professional Certificate Programme in Digital Marketing with AI includes live masterclasses led by industry experts on emerging topics such as AI-powered marketing, Generative AI, Google Ads, SEO, SEM, Google Analytics, content creation, social media marketing, influencer marketing, and market research. Participants also receive live doubt-clearing sessions (Emeritus Office Hours) with programme leaders to clarify concepts and strengthen practical understanding. Please note that ISB faculty do not conduct live sessions in this programme.

The ISB Online Professional Certificate Programme in Digital Marketing with AI is ideal for marketing professionals, business leaders, entrepreneurs, consultants, and early to mid-career professionals who want to build future-ready expertise in AI-powered digital marketing, Generative AI, Agentic AI, SEO, performance marketing, marketing analytics, and digital strategy. If you are looking to strengthen your practical skills through hands-on projects, simulations, live masterclasses, and real-world case studies while earning an ISB Online certificate and Alumni Status, this programme is well suited to help you accelerate your digital marketing career.

After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions on whether this programme is a good fit for you, please email isb.online@emeritus.org, and a dedicated programme advisor will follow up with you very shortly.

Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.

The learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet, or mobile device. Video lectures must be streamed via the internet, and any live-streamed webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

1. If a participant faces severe challenges in dedicating time to study the programme or has personal medical issues, a participant may request to defer the enrolment to another cohort of the same programme.

2. The participant must request to change to a future batch within 30 days after the programme commencement.

3. A participant may request a one-time deferral to the next available cohort of the same program. Such deferral is contingent upon and subject to:

   • Programme and batch availability at the discretion of the Institute and Emeritus

   • Approval of a valid deferral request with the supported document.

   • Payment of all pending programme fees as per the original programme scheduled date or Payment of the applicable non-refundable deferral fee as set forth under point (v).

4. The participant must write the deferral request to support.india@emeritus.org, specifying the reason for deferral with supporting documents.

5. The deferral request with reasons and supporting documents shall be passed on to the Institute, who reserve the absolute right to approve or deny such requests, at its discretion.

6. Participants may be offered a deferment under the condition that they pay the full fees as per the original payment plan. Once the payment is completed, the deferment will be processed. However, if a participant wishes to defer the payment plan as well, they will be required to pay the fee, collectively referred to as the "non-refundable deferral fee" of Rs 10,000 + taxes for certificate courses and Rs 20,000 + taxes for senior executive programmes, along with the programme fee differential amount between the two cohorts.

7. For the payment plan deferment option, the participant will have 5 (five) business days to pay the deferral fee from the date of deferral approval by the Institute, after which the deferral approval will expire, and the participant will continue in the current cohort. For clarity, until the full payment is received, the participant will remain in the current cohort.

8. Upon payment of the non-refundable deferral fee mentioned under point (v), Emeritus will process the deferral request, and the participant's access to the current cohort will be disabled. Accordingly, the participant must start the programme in the new cohort from the beginning.

9. The deferral request can only be considered when the current cohort the participant is enrolled in is ongoing. A deferral request shall not be entertained if the currently assigned cohort is completed or after the programme end date.

10. It is the participant's decision to defer the programme to another cohort. It is important to note that

    if the programme is discontinued after deferment for any reason, the programme fee will not be refunded to the participant