Invite Your Colleague and Save INR 15,000
EMI options starting as low as INR 7,670
STARTS ON March 27, 2024 Last Date to Apply: March 6, 2024
DURATION 24 Weeks Online (4-6 hours/ week)
PROGRAMME FEE INR 1,80,000 + GST View Payment Plan Special Corporate Enrolment Pricing
INTENDED FOR Early to mid career professionals ELIGIBILITY Any Graduate/ Diploma holder
STARTS ON March 27, 2024 Last Date to Apply: March 6, 2024
DURATION 24 Weeks Online (4-6 hours/ week)
PROGRAMME FEE INR 1,80,000 + GST
View Payment Plan
Registration for this programme is done through Emeritus. You can contact us at isb.execed@emeritus.org for any queries.

Industry Overview

Why ISB Executive Education?

  • #1

    Research Ranking in India

  • 50K+

    Executive Network

  • #4

    B-School in Asia

Programme Overview

Level up in Digital Marketing
The Professional Certificate in Digital Marketing programme by ISB Executive Education tries to bring to you a 360-degree in-depth look into the various facets of digital marketing which helps you understand how to best leverage this for different channels and use analytics to extract key insights from campaign reports.

Key Topics Covered

Social Media
Advertising

Market Research
& Analytics

Search &
Display Marketing

Content
Marketing

Mail
Marketing

Influencer
Marketing

Video
Marketing

Mobile
Marketing

Marketing
Automation

Digital
Branding

Programme Highlights

200+ Pre-Recorded Videos For Self-paced Learning from Top ISB Faculty

90+ Assignments* and Quizzes

4 Case Studies

1 Capstone Project

20+ Discussion Boards

5 Live Webinar with Programme Leaders**

ISB Executive Alumni Status

5 Masterclasses

Note:
- ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.
- The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
- *Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.
- **Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.

Hands-on Learning with Stukent Mimic Pro and Mimic Social

Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:

  • Develop targeted content strategies
  • Create and manage simulated campaigns
  • Monitor and optimise key performance metrics
  • Effectively manage campaign budgets
More Less
Simulation Screens

Digital Marketing Tools (Optional)

Note:
- All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them.
- The tools showcased in this material will be taught through pre-recorded demo videos.
- These sessions are optional and will not be considered for your final evaluation.
- Regarding tools with "free" certifications: we have included a detailed guide on the specific locations and procedures for obtaining your certification.
- The fee does not cover any payments required for certifications offered by the tools or tool subscriptions.
- These sessions are optional and will not be factored into your final evaluation

Masterclasses

Copywriting and Copy Editing Using ChatGPT

Deciding the Influencer Marketer

Marketing Automation and CRM Integration

Market Research by Companies

Mobile Marketing

Note:
*All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Who is this Programme for?

This programme has been designed for early to mid-level career professionals who are interested in:

  • LEVEL UP IN DIGITAL MARKETING
    Getting an in-depth 360 degree look into the latest digital marketing frameworks & strategies in order to consolidate their knowledge in digital marketing and take their career to the next level
  • OPTIMALLY RUN CAMPAIGNS
    Understanding all aspects of digital marketing to optimally run paid campaigns, plan SEO strategies and work on programmatic buying campaigns
  • LEARN FROM A PREMIUM B-SCHOOL
    Certifying their digital marketing education from the No. 1 B-School in India, gain the ISB Executive Alumni status & get a certificate of completion from ISB Executive Education

Participant Testimonials

By adding these essential digital marketing skills to my repertoire, I am better equipped to understand, plan, and execute data modeling endeavors within the digital landscape, resulting in improved outcomes. I firmly believe that learning is a lifelong journey, and this certification is a testament to that belief. It complements my existing AI skillset, paving the way for me to stay at the forefront of the ever-evolving digital landscape.

Dr. Vikas Raj

Business Analytics & New Initiatives Head - Bandhan AMC Limited | Council Member - AIM Leaders Council

The entire course content is great. I come with HR background and this programme has been helpful in understanding the digital marketing space

Madhuri Yeditha

Chief People Officer- Surehab | Consultant- BCP Associates | Senior Manager: Labour Law Compliance

Goldman Sachs

Digital marketing has always been a passion of mine, and this course has taken my knowledge and skills to a whole new level. The course provided valuable insights into the ever-evolving world of online marketing, equipping me with the latest industry trends and best practices. I want to express my deepest gratitude to the incredible team of instructors, mentors, and fellow batch mates who guided me on this journey. Their expertise and support were instrumental in making this learning experience truly exceptional.

Neda Wasim

Assistant Manager - iOPEX Technologies | Senior Sales and Marketing Analyst - Prodapt

Why choose this Programme?

This programme has been designed for early to mid-level career professionals who are interested in:

  • Describe digital customer behaviours and ways to reach customer segments and enhance engagement by using the digital marketing funnel
  • Get an in-depth 360 degree understanding of digital marketing to understand the impact of new technologies and new developments on digital marketing strategy
  • Devise strategies to create optimal performance marketing plans on digital ad and paid marketing platforms like Google Ads, Social Media, Email Marketing, Video Marketing & Mobile Marketing
  • Learn to use marketing analytics to evaluate campaign KPIs & generate valuable insights into campaign performance & strengthen your marketing plans
  • Understand programmatic buying tools such as DSP, RTB and Google Ad exchange
  • Explore the role market research plays in marketing, the research process & how to use market intelligence to better understand customer behaviour
  • Describe the various steps of the framework for successful planning and execution of a digital marketing strategy
  • Identify real-time cases through industry-standard case studies to understand how companies navigated through the dynamic digital world using various tools & strategies

Programme Modules

  • Role of digital media
  • Digital marketing metrics, KPI’s and trends
  • Advantages over traditional marketing, and scope in India
  • Customer Lifetime Value (CLV)
  • Customer Centricity; Exposure, Perception and Memory
  • Power of WoM
  • Personas, Customer value, Customer journey and acquisition
  • Customer retention and optimisation
  • Research process
  • Problem formulation
  • Tools, competition, and market intelligence
  • Online Reputation Management
  • Identify various branding opportunities to help grow brand awareness digitally
  • Design ORM strategies for healthy online reputation of your brand. Reference of tools like social mention.
  • Classical ORM failure case study on JW Marriott Rahul Bose Controversy
  • Identify and elucidate methods on how content marketing strategies help brands to reach out to their potential target audience through personalized/contextual communication
  • OTT Marketing
  • Understand YouTube channel management, metrics and platform usability in detail
  • Identify which goals map with the requirements of advertisers on YouTube
  • Case study on Society Tea's viral video marketing campaign on #OneMinuteTea Challenge
  • Identify and discuss the implementation of self-serving ads on Facebook and Instagram
  • Identify and discuss the implementation of self-serving ads on LinkedIn and Twitter
  • Influencer Marketing
  • Case study on how Cadbury launched social media campaigns in promoting its new Heart Pop products with trending hashtags
  • Types of emails
  • Concepts of Email Marketing with the Mailchimp tool
  • Email Marketing campaign with the Mailchimp tool
  • Understand the best practices of implementing and deploying impactful email strategies
  • Understand and implement SEO methods to improve website rankings through on-page as well as off-page techniques
  • Understand tools like Keyword Planner, Ubersuggest, GMB & Yoast SEO
  • Understand Google Webmaster and Google Algorithm tool, SEO Audit, Technical SEO, Local SEO, case studies
  • Understand different ad types catered to different target audiences
  • Concepts of Bidding & ad optimisation
  • Enumerate the simulation on Google Ad resulting in the identification of in-depth knowledge of the ad creation process, and remarketing ad concepts.
  • Keyword Planning
  • Ad Extensions

Case Studies:

  • Leveraging Extensions for higher clicks
  • Using Target CPA of Bid Optimisation
  • Regaining market through Search Ads
  • Game promotion through YouTube
  • Overview of Mobile Marketing
  • Trends in Mobile Marketing (Whatsapp Marketing and SMS Marketing)
  • Mobile Friendly vs Mobile Optimized (Responsive)
  • What are Mobile Apps
  • Types of Mobile Apps
  • Budget and Allocation
  • Media Buying Models
  • Media Plan Optimisation
  • SWOT analysis
  • GTM
  • Design Thinking
  • Agile Marketing (B2B Marketing-additional read)
  • Metaverse
  • Chatbots
  • IOT
  • Robots and Drones
  • AR/VR
  • Live Streaming

Programme Faculty

VASUDEVA VERMA

Visiting Faculty at IIIT Hyderabad
Head of Language Technologies Research Centre (LTRC)
Head of Information Retrieval and Extraction Lab (iREL)

Prof. Vasudeva is a professor from IIIT Hyderabad where he is currently serving as the Head of Language Technologies Research Centre (LTRC) & the Head of Information Retrieval and Extraction Lab (iREL). His research interests are in the broad areas of Information Retrieval, Extraction & Access, more specifically - Social Media Analysis, Summarisation, Semantic Search, Text Generation, and Cloud Computing.

Read More

PROF. MADHU VISHWANATHAN

Associate Professor of Marketing
RResearch Director – IIDS

Prof. Vishwanathan has a PhD from the University of Minnesota, Twin Cities and his undergraduate from BITS, Pilani. His research work focuses on the role of distribution channels, B2B relationships, salesforce compensation and its impact on marketing mix elements like prices and assortments. His work has been published in the Journal of Marketing Research, and he has consulted and worked with companies spanning a wide range of industries, including retail, insurance and healthcare.

Read More

SUDHIR VOLETI

Associate Professor of Marketing

Associate Dean of LRC & Faculty Alignment

Academic Director - IIDS

Prof. Voleti has worked in the industry in different capacities, from a management consultant to a software analyst. He holds a PhD in Marketing from the University of Rochester. Prof. Voleti's research focuses on combining data with econometric and statistical methods to explain the phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets, and the performance, productivity and benchmarking of salesforce organisations.

Read More

Programme Certificate

Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate for the Professional Certificate Programme in Digital Marketing from ISB Executive Education.

Sample Certificate
Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.

Gain the ISB Executive Alumni Status

  • Access to the Executive Alumni portal – a unique space for alumni to re-ignite connections, spark collaborations and engage in continuous learning. The alumni portal has several features like an alumni directory, city chapters, special interest groups, alumni mentorship and more. Access to the alumni portal is provided post the programme completion.
  • Networking opportunities via ISB Executive Education Network Group on LinkedIn.
  • Preferential pricing with 20% discount on programme fee on ISB Executive Education programmes.
  • ISB Executive Education newsletters, articles, podcasts and videos.
  • Access to ISB Executive Education support team over email.
  • Exclusive invitations to Online and Offline events like Webinars, Conferences, and Master Classes, amongst others.
  • Opportunity to be a Guest Speaker at ISB Executive events (invited on the discretion of ISB Executive Education).
  • ISB Executive Alumni Credentials: ISB Email ID.

Disclaimer: All activities for ISB Executive Education alumni are handled by the Alumni Engagement department. Whenever there are any events or webinars held, they will be informing the alumni community of the same. Events take place yearly basis availability of resources & is subject to change.

Key Programme Takeaways

  • Describe the impact of new technologies and new developments on digital marketing strategy
  • Devise strategies to achieve optimal performance on digital ad platforms and paid marketing platforms like Google Ads, Social Media, Email Marketing, Video Marketing & Mobile Marketing
  • Describe digital customer behaviours and ways to reach customer segments and enhance engagement by using the digital marketing funnel
  • Describe strategies to launch, measure and optimise digital marketing campaigns using measuring and analytics tools
  • Analyse the metrics to measure and evaluate the success of digital marketing campaigns
  • Describe the various steps of the framework for successful planning and execution of a digital marketing strategy
  • Evaluate a customer-centric digital marketing strategy aligned with the organizational marketing goals
  • Identify real time cases through industry standard case studies and implement those strategies practically in the learning aspects of the course
  • Explain the ways of maintaining and managing Brand reputation and social presence online.
More Less

Emeritus Career Services

15 Recorded Sessions and Resources in the Following Categories (Please note: These sessions are not live):

  • Resume and Cover Letter
  • Navigating Job Search
  • Interview Preparation
  • LinkedIn Profile Optimisation

Interview Guidebook

Job Placement Assistance

  • Job openings are sourced by the CS Team and virtual hiring drives are conducted for the applicants.
  • Dedicated online portal for all candidates where they can apply for jobs & track past applications.
  • Regular job postings.

Please note:

  • ISB or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your careerproactively. The Career Services mentioned here are offered by Emeritus. ISB is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
  • Job placement assistance is focused for students with 0 to 5 yrs of experience.
  • This service is available only for Indian residents enrolled in select Emeritus programmes.
Career Services image
Career Services image

Past Participants Who Studied Digital Marketing from ISB Executive Education & Emeritus Now Work at:

Compony Logos

Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Student Loan Available

Below EMI plans are available for the Programme Fee: INR 1,80,000 + GST

Full Fee with GST Tenure (months) EMI
INR 2,12,400 24 INR 10,620

Note:

  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
  • Please note some of our loan partners charge a processing fee of 1% + GST
  • Other EMI tenures available (Months):
    12,18, & 48 months
Maximum Loan Amount Tenure (months) EMI
INR 2,12,400 36 INR 7,670

Note:

  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
  • Please note some of our loan partners charge a processing fee of 1% + GST
  • Other EMI tenures available (Months):
    12,18, & 48 months

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 9,912
Special Corporate Enrolment Pricing
Invite Your Colleague and Save INR 15,000. Apply Now

Last Date to Apply March 6, 2024

FAQs

How do I know if this programme is right for me?

After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions on whether this programme is a good fit for you, please email support.india@emeritus.org, and a dedicated programme advisor will follow-up with you very shortly.

What other dates will this programme be offered in the future?

Check back to this programme web page or email us at support.india@emeritus.org to inquire if future programme dates or the timeline for future offerings have been confirmed yet

I have a full-time job. What is the time commitment expected from me?

The programme has been designed with your busy schedule in mind. You will be required to commit not more than four to six hours per week enabling you to benefit from this transformative programme while fulfilling your day-to-day work responsibilities.

What is the mode of the programme?

The programme has recorded lectures, assignments, quizzes, a capstone project, Stukent Mimic Pro Simulation and optional certifications in Google Ads, Google Analytics, HubSpot & Semrush for a hands-on experience, and live office hours with our programme coordinators and industry experts every week for doubt resolution and discussions.

Are there live sessions in the programme?

There are live webinars with programme coordinators and industry experts also called Emeritus office hours, every week for doubt solving and any discussion regarding the curriculum. There are no live sessions with ISB Faculty.

What if I miss the assignments for a particular week? Can I attempt them later?

An assignment that is not submitted by the due date is late. Late assignments will be accepted until one week after the programme end date, which is published on the programme homepage. It is strongly recommended that you attempt and submit the assignments every week for a holistic learning experience. Late submissions will be graded at the end of the course.

What is it like to learn with the learning collaborator, Emeritus?

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

What are the requirements to earn the certificate?

Participants must receive 70% to pass and obtain the certificate of completion and gain the ISB Executive Alumni Status.

Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.

You must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at support.india@emeritus.org if you need further clarification on any specific programme requirements.

What type of certificate will I receive?

Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.

Does the programme grant alumni status?

You will gain the ISB Executive Alumni Status and get access to all the benefits that it offers. You can read about the benefits on our landing page.

How long will I have access to the learning materials?

You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

What equipment or technical requirements are there for this programme?

Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.

Do I need to be online to access the programme content?

Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet, or mobile device.

Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

Can I still register if the registration deadline has passed?

Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.

Is there an option to make flexible payments for this programme?

Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

DOWNLOAD BROCHURE Last Date to Apply: March 6, 2024