Invite Your Colleague and Save INR 14,160 (Inclusive of GST)
EMI options starting as low as INR 7,670
STARTS ON February 27, 2023 Last Date to Apply: February 7, 2023
DURATION 24 Weeks Online (4-6 hours/ week)
PROGRAMME FEE INR 1,80,000 + GST View Payment Plan Special Corporate Enrolment Pricing
INTENDED FOR Early to mid career professionals ELIGIBILITY Any Graduate/ Diploma holder
STARTS ON February 27, 2023 Last Date to Apply: February 7, 2023
DURATION 24 Weeks Online (4-6 hours/ week)
PROGRAMME FEE INR 1,80,000 + GST
View Payment Plan

Get a comprehensive overview of digital marketing meant for young working professionals who handle digital marketing campaigns or work on aspects of digital marketing like content marketing & want to get a 360 view on the digital ecosystem.

Programme Overview

Level up in Digital Marketing
The Professional Certificate in Digital Marketing programme by ISB Executive Education tries to bring to you a 360-degree in-depth look into the various facets of digital marketing which helps you understand how to best leverage this for different channels and use analytics to extract key insights from campaign reports.

Key Topics Covered

Social Media
Advertising

Market Research
& Analytics

Search &
Display Marketing

Content
Marketing

Mail
Marketing

Programmatic
Analysis

Video
Marketing

Mobile
Marketing

Marketing
Automation

Digital
Branding

Who is this Programme for?

This programme has been designed for early to mid-level career professionals who are interested in:

  • LEVEL UP IN DIGITAL MARKETING
    Getting an in-depth 360 degree look into the latest digital marketing frameworks & strategies in order to consolidate their knowledge in digital marketing and take their career to the next level
  • OPTIMALLY RUN CAMPAIGNS
    Understanding all aspects of digital marketing to optimally run paid campaigns, plan SEO strategies and work on programmatic buying campaigns
  • LEARN FROM A PREMIUM B-SCHOOL
    Certifying their digital marketing education from the No. 1 B-School in India, gain the ISB Executive Alumni status & get a certificate of completion from ISB Executive Education

Why choose this programme?

This programme has been designed for early to mid-level career professionals who are interested in:

  • Describe digital customer behaviours and ways to reach customer segments and enhance engagement by using the digital marketing funnel
  • Get an in-depth 360 degree understanding of digital marketing to understand the impact of new technologies and new developments on digital marketing strategy
  • Devise strategies to create optimal performance marketing plans on digital ad and paid marketing platforms like Google Ads, Social Media, Email Marketing, Video Marketing & Mobile Marketing
  • Learn to use marketing analytics to evaluate campaign KPIs & generate valuable insights into campaign performance & strengthen your marketing plans
  • Understand programmatic buying tools such as DSP, RTB and Google Ad exchange
  • Explore the role market research plays in marketing, the research process & how to use market intelligence to better understand customer behaviour
  • Describe the various steps of the framework for successful planning and execution of a digital marketing strategy
  • Identify real-time cases through industry-standard case studies to understand how companies navigated through the dynamic digital world using various tools & strategies

Why ISB Executive Education?

  • #1

    Research Ranking in India

  • 50K+

    Executive Network

  • #4

    B-School in Asia

Full ISB Executive Alumini Status

Gain the ISB Executive Alumni Status

  • ISB Executive Alumni Credentials: ISB Email ID
  • Access to ISB Research Tools: Podcast / Async content, ISB RCI Research Reports, Self-Help Articles, Development Tools & Simulation Instruments
  • Learning and Networking opportunities via ISB Executive Education Network Group on LinkedIn 20% discount on ISB Executive Education Open programmes
  • Access to ISB Executive resources like the ISB Executive Education support team, ExecEd Stories, Articles, Blogs Exclusive invitations to Online and Offline events like Webinars, Conferences, Master Classes, etc
  • Scope to facilitate as a Guest Speaker at ISB Executive events

Disclaimer: All activities for ISB Executive Education alumni are handled by the Alumni Engagement department. Whenever there are any events or webinars held, they will be informing the alumni community of the same. Events take place yearly basis availability of resources & is subject to change.

Programme Highlights

200+

Pre-Recorded Videos For
Self-paced Learning from top ISB Faculty

90+

Assignments* and Quizzes

4

Case Studies

1

Capstone Project

20+

Discussion Boards

5

Live Webinar with Industry Practitioners

3

Emeritus Career Services Workshops with Job Placement Assistance

Note: ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent industry practitioners who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.

Tools Included

Note:
- All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
- The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
- *Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.

Key Programme Takeaways

  • Describe the impact of new technologies and new developments on digital marketing strategy
  • Devise strategies to achieve optimal performance on digital ad platforms and paid marketing platforms like Google Ads, Social Media, Email Marketing, Video Marketing & Mobile Marketing
  • Describe digital customer behaviours and ways to reach customer segments and enhance engagement by using the digital marketing funnel
  • Describe strategies to launch, measure and optimise digital marketing campaigns using measuring and analytics tools
  • Analyse the metrics to measure and evaluate the success of digital marketing campaigns
  • Describe the various steps of the framework for successful planning and execution of a digital marketing strategy
  • Evaluate a customer-centric digital marketing strategy aligned with the organizational marketing goals
  • Identify real time cases through industry standard case studies and implement those strategies practically in the learning aspects of the course
  • Explain the ways of maintaining and managing Brand reputation and social presence online.
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Programme Modules

  • Role of digital media
  • Advantages over traditional marketing
  • Scope in India
  • Customer behaviour
  • Needs, wants and desires
  • Customer Centricity; Exposure, Perception and Memory
  • Power of WoM
  • Personas & Customer value
  • Customer journey and acquisition
  • Customer retention and optimisation
  • Research process
  • Problem formulation
  • Tools, competition and market intelligence
  • Identify various branding oppportunities to help grow brand awareness digitally
  • Design ORM strategies for healthy online reputation of your brand. Reference of tools like social mention. Talkwalker
  • Classical ORM failure Case study on JW Marriott Rahul Bose Controversy
  • Identify and elucidate methods on how Content Marketing Strategies help brands to reach out to their potential target Audience through personalized/contextual communication
  • Understand YouTube Channel Management, Metrics and Platform usability in detail
  • Identify which Goals map with the requirements of advertisers on YouTube
  • Case study on Society Tea's viral Video Marketing Campaign on #OneMinuteTea Challenge
  • Identify and discuss the implementation of self serving ads on Facebook
  • Identify and discuss the implementation of self serving ads on Linkedin
  • Case study on how Cadbury launched Social Media Campaigns in promoting its new Heart Pop Products with trending hashtags
  • Identify which Goals map with the requirements of advertisers on YouTube
  • Differentiate the concepts of Email Marketing with Mailchimp tool
  • Understand the best practices of implementing and deploying impactful email strategies
  • Understand & Implement SEO methods to improve website rankings through on page as well as off page techniques
  • Understand tools like Keyword Planner, Ubersuggest, GMB & Yoast SEO
  • WebMaster Tool, SEO Audit, Technical SEO, Local SEO

Case Studies:

  • How can you increase inbound links and increase rankings (to be read and understood)
  • How to Get Success with future SEO by following the latest trends (to be read and understood)
  • Understand different ad types catered to different target audience, Concepts of Bidding & ad optimization
  • Enumerate the simulation on Google Ad will resulting in the identification of in-depth knowledge on ad creation process, and remarketing ad concepts.

Case Studies:

  • Leveraging Extensions for Higher Clicks
  • Using Target CPA of Bid Optimisation
  • Regaining Market Through Search Ads
  • Game Promotion Through YouTube
  • Overview of Mobile Marketing
  • Trends to watch in Mobile Marketing
  • Mobile Friendly vs Mobile Optimized (Responsive)
  • What are Mobile Apps
  • Types of Mobile Apps
  • What is Marketing Automation
  • Marketing Automation Tools
  • Automation Workflow Strategies
  • What is AI & Implementing AI in Digital Marketing strategies

Inbound marketing (in the context of web 1.0), Computational ads, pricing strategy and Web analytics

  • How is web evolving: Web 1.0, 2.0 and 3.0 and what does it mean for digital marketing?
  • Web 1.0 – key characteristics & Web analytics
  • Banner ads
  • Context linked ads – Google Adsense
  • Search linked ads – Google AdWords

Auction Engine for ad placement

  • Basic concepts
  • Pricing strategy
  • Architecture

Inbound marketing in the context of Web 1.0

  • Propagation model
  • Link prediction modelling
  • Community detection technique
  • Opinion mining
  • Web 2.0 characteristics
    • Social graph
    • Social media content
    • Power of social web
    • Voice of masses and pulse of people
  • Issues with social web (10 minutes)
    • Noisy data
    • Dealing with noise
  • Social network analysis
  • Social content analysis
  • Social advertising strategies
  • Social web – advanced topics
    • Community detection
    • Link prediction
    • Content Propagation models
    • Trust propagation models
  • Inbound marketing in the context of Web 2.0
  • Social commerce application
  • Web 3.0 characteristics
  • Content generation and content consumption by the machine agents
  • Digital marketing strategies for Web 3.0

Media Plan Buying and Optimisation

  • SWOT analysis*
  • Go To Market Strategy
  • Design Thinking
  • Agile Marketing

Emeritus Career Services

Career Services image
Career Services image
  • Career Management Modules on:
    • Building an Impressive Resume & Cover Letter
    • Building an Impressive LinkedIn Profile
    • Navigating Job Search
    • Interview Preparation
  • Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform
  • Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.
  • ISB Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. ISB Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
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Past Participants Who Studied Digital Marketing from ISB Executive Education & Emeritus Now Work at:

Compony Logos

Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Emeritus Insights

Free 1 Year Premium Access to Emeritus Insights

As a learner of this programme, you will get free 1 year premium access to Emeritus Insights- a microlearning platform to help you shape your success. You can build 50+ in-demand skills from 5000+ bite-sized video lessons from best-selling books, subject matter experts and Harvard Business Review. You will also get access to live, engaging sessions with industry experts on Insights LIVE.

Hands-on Learning with Stukent Mimic Pro

Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:

  • Develop targeted content strategies
  • Create and manage simulated campaigns
  • Monitor and optimise key performance metrics
  • Effectively manage campaign budgets
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Simulation Screens

Programme Faculty

VASUDEVA VERMA

Visiting Faculty from IIIT Hyderabad
Head of Language Technologies Research Centre (LTRC)
Head of Information Retrieval and Extraction Lab (iREL)
Former Dean (Research & Development), CEO of IIIT-H Foundation
International Institute of Information Technology, Hyderabad (IIIT-H)

Prof. Vasudeva is a professor from IIIT Hyderabad where he is currently serving as the Head of Language Technologies Research Centre (LTRC) & the Head of Information Retrieval and Extraction Lab (iREL). His research interests are in the broad areas of Information Retrieval, Extraction & Access, more specifically - Social Media Analysis, Summarization, Semantic Search, Text Generation, and Cloud Computing.

Read More

PROF. MADHU VISHWANATHAN

Associate Professor, Marketing
Research Director - ISB Institute of Data Science

Prof. Vishwanathan has a PhD from the University of Minnesota, Twin Cities and his undergraduate from BITS, Pilani. His research work focuses on the role of distribution channels, B2B relationships, salesforce compensation and its impact on marketing mix elements like prices and assortments. His work has been published in the Journal of Marketing Research, and he has consulted and worked with companies spanning a wide range of industries, including retail, insurance and healthcare.

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SUDHIR VOLETI

Associate Professor, Marketing

Associate Dean – Faculty Alignment and Registrar's Office (FARO)

Academic Director, ISB Institute of Data Science

Prof. Voleti has worked in the industry in different capacities, from a management consultant to a software analyst. He holds a PhD in Marketing from the University of Rochester. Prof. Voleti's research focuses on combining data with econometric and statistical methods to explain the phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets, and the performance, productivity and benchmarking of salesforce organisations.

Read More

Programme Certificate

Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate for the Professional Certificate Programme in Digital Marketing from ISB Executive Education.

Sample Certificate
Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.

Student Loan Available

Below EMI plans are available for the Programme Fee: INR 1,80,000 + GST

Full Fee with GST Tenure (months) EMI
INR 2,12,400 24 INR 10,620

Note:

  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
  • Please note some of our loan partners charge a processing fee of 1% + GST
  • Other EMI tenures available (Months):
    12,18, & 48 months
Maximum Loan Amount Tenure (months) EMI
INR 2,12,400 36 INR 7,670

Note:

  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
  • Please note some of our loan partners charge a processing fee of 1% + GST
  • Other EMI tenures available (Months):
    12,18, & 48 months

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 9,912
Special Corporate Enrolment Pricing
Invite Your Colleague and get a 7.5% referrer benefit. Apply Now

Last Date to Apply February 7, 2023

FAQs

How do I know if this programme is right for me?

After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions on whether this programme is a good fit for you, please email support.india@emeritus.org, and a dedicated programme advisor will follow-up with you very shortly.

What other dates will this programme be offered in the future?

Check back to this programme web page or email us at support.india@emeritus.org to inquire if future programme dates or the timeline for future offerings have been confirmed yet

I have a full-time job. What is the time commitment expected from me?

The programme has been designed with your busy schedule in mind. You will be required to commit not more than four to six hours per week enabling you to benefit from this transformative programme while fulfilling your day-to-day work responsibilities.

What is the mode of the programme?

The programme has recorded lectures, assignments, quizzes, a capstone project, Stukent Mimic Pro Simulation and optional certifications in Google Ads, Google Analytics, HubSpot & Semrush for a hands-on experience, and live office hours with our programme coordinators and industry experts every week for doubt resolution and discussions.

Are there live sessions in the programme?

There are live webinars with programme coordinators and industry experts also called Emeritus office hours, every week for doubt solving and any discussion regarding the curriculum. There are no live sessions with ISB Faculty.

What if I miss the assignments for a particular week? Can I attempt them later?

An assignment that is not submitted by the due date is late. Late assignments will be accepted until one week after the programme end date, which is published on the programme homepage. It is strongly recommended that you attempt and submit the assignments every week for a holistic learning experience. Late submissions will be graded at the end of the course.

What are the requirements to earn the certificate?

Participants must receive 70% to pass and obtain the certificate of completion and gain the ISB Executive Alumni Status.

Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.

You must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at support.india@emeritus.org if you need further clarification on any specific programme requirements.

What type of certificate will I receive?

Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.

Does the programme grant alumni status?

You will gain the ISB Executive Alumni Status and get access to all the benefits that it offers. You can read about the benefits on our landing page.

How long will I have access to the learning materials?

You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

What equipment or technical requirements are there for this programme?

Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.

Do I need to be online to access the programme content?

Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet, or mobile device.

Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

Can I still register if the registration deadline has passed?

Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.

Is there an option to make flexible payments for this programme?

Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

DOWNLOAD BROCHURE Last Date to Apply: February 7, 2023