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Get a comprehensive overview of digital marketing meant for young working professionals who handle digital marketing campaigns or work on aspects of digital marketing like content marketing & want to get a 360 view on the digital ecosystem.
Level up in Digital Marketing
The Professional Certificate in Digital Marketing programme by ISB Executive Education tries to bring to you a 360-degree in-depth look into the various facets of digital marketing which helps you understand how to best leverage this for different channels and use analytics to extract key insights from campaign reports.
Social Media
Advertising
Market Research
& Analytics
Search &
Display Marketing
Content
Marketing
Mail
Marketing
Programmatic
Analysis
Video
Marketing
Mobile
Marketing
Marketing
Automation
Digital
Branding
This programme has been designed for early to mid-level career professionals who are interested in:
This programme has been designed for early to mid-level career professionals who are interested in:
Research Ranking in India
Executive Network
B-School in Asia
Disclaimer: All activities for ISB Executive Education alumni are handled by the Alumni Engagement department. Whenever there are any events or webinars held, they will be informing the alumni community of the same. Events take place yearly basis availability of resources & is subject to change.
Pre-Recorded Videos For
Self-paced Learning from top ISB Faculty
Assignments* and Quizzes
Case Studies
Capstone Project
Discussion Boards
Live Webinar with Industry Practitioners
Emeritus Career Services Workshops with Job Placement Assistance
Note: ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent industry practitioners who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.
Note:
- All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
- The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
- *Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.
Case Studies:
Case Studies:
Predictive modelling, and Metrics for analysis and channels
Clustering analysis, Social Media listening and Basic Text Analytics
Advanced Text Analytics and NLP
Inbound marketing (in the context of web 1.0), Computational ads, pricing strategy and Web analytics
Auction Engine for ad placement
Inbound marketing in the context of Web 1.0
Media Plan Buying and Optimisation
Capstone Project
Capstone Project
Please note:
Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
As a learner of this programme, you will get free 1 year premium access to Emeritus Insights- a microlearning platform to help you shape your success. You can build 50+ in-demand skills from 5000+ bite-sized video lessons from best-selling books, subject matter experts and Harvard Business Review. You will also get access to live, engaging sessions with industry experts on Insights LIVE.
Advance your skills with an in-demand digital marketing simulation platform with real-world scenarios to:
Visiting Faculty from IIIT Hyderabad
Head of Language Technologies Research Centre (LTRC)
Head of Information Retrieval and Extraction Lab (iREL)
Former Dean (Research & Development), CEO of IIIT-H Foundation
International Institute of Information Technology, Hyderabad (IIIT-H)
Prof. Vasudeva is a professor from IIIT Hyderabad where he is currently serving as the Head of Language Technologies Research Centre (LTRC) & the Head of Information Retrieval and Extraction Lab (iREL). His research interests are in the broad areas of Information Retrieval, Extraction & Access, more specifically - Social Media Analysis, Summarization, Semantic Search, Text Generation, and Cloud Computing.
Associate Professor, Marketing
Research Director - ISB Institute of Data Science
Prof. Vishwanathan has a PhD from the University of Minnesota, Twin Cities and his undergraduate from BITS, Pilani. His research work focuses on the role of distribution channels, B2B relationships, salesforce compensation and its impact on marketing mix elements like prices and assortments. His work has been published in the Journal of Marketing Research, and he has consulted and worked with companies spanning a wide range of industries, including retail, insurance and healthcare.
Associate Professor, Marketing
Associate Dean – Faculty Alignment and Registrar's Office (FARO)
Academic Director, ISB Institute of Data Science
Prof. Voleti has worked in the industry in different capacities, from a management consultant to a software analyst. He holds a PhD in Marketing from the University of Rochester. Prof. Voleti's research focuses on combining data with econometric and statistical methods to explain the phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets, and the performance, productivity and benchmarking of salesforce organisations.
Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate for the Professional Certificate Programme in Digital Marketing from ISB Executive Education.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.
Below EMI plans are available for the Programme Fee: INR 1,80,000 + GST
| Full Fee with GST | Tenure (months) | EMI |
|---|---|---|
| INR 2,12,400 | 24 | INR 10,620 |
Note:
| Maximum Loan Amount | Tenure (months) | EMI |
|---|---|---|
| INR 2,12,400 | 36 | INR 7,670 |
Note:
How do I know if this programme is right for me?
After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions on whether this programme is a good fit for you, please email support.india@emeritus.org, and a dedicated programme advisor will follow-up with you very shortly.
What other dates will this programme be offered in the future?
Check back to this programme web page or email us at support.india@emeritus.org to inquire if future programme dates or the timeline for future offerings have been confirmed yet
I have a full-time job. What is the time commitment expected from me?
The programme has been designed with your busy schedule in mind. You will be required to commit not more than four to six hours per week enabling you to benefit from this transformative programme while fulfilling your day-to-day work responsibilities.
What is the mode of the programme?
The programme has recorded lectures, assignments, quizzes, a capstone project, Stukent Mimic Pro Simulation and optional certifications in Google Ads, Google Analytics, HubSpot & Semrush for a hands-on experience, and live office hours with our programme coordinators and industry experts every week for doubt resolution and discussions.
Are there live sessions in the programme?
There are live webinars with programme coordinators and industry experts also called Emeritus office hours, every week for doubt solving and any discussion regarding the curriculum. There are no live sessions with ISB Faculty.
What if I miss the assignments for a particular week? Can I attempt them later?
An assignment that is not submitted by the due date is late. Late assignments will be accepted until one week after the programme end date, which is published on the programme homepage. It is strongly recommended that you attempt and submit the assignments every week for a holistic learning experience. Late submissions will be graded at the end of the course.
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
What are the requirements to earn the certificate?
Participants must receive 70% to pass and obtain the certificate of completion and gain the ISB Executive Alumni Status.
Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.
You must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at support.india@emeritus.org if you need further clarification on any specific programme requirements.
What type of certificate will I receive?
Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.
Does the programme grant alumni status?
You will gain the ISB Executive Alumni Status and get access to all the benefits that it offers. You can read about the benefits on our landing page.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment or technical requirements are there for this programme?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the programme content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access programme content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the programme without missing any of the core programme material or learnings.
Is there an option to make flexible payments for this programme?
Yes, the flexible payment option allows a participant to pay the programme fee in instalments. This option is made available on the payment page and should be selected before submitting the payment.
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.
Please note: