Batch 21
Product Management
Learn end-to-end product management aligned to customer needs and strategic business goals
- Learn from #1 B-school in India and #5 in Asia (FT Global Ranking 2024)
- Access to Essential Product Manager's Toolkit
- Live Masterclasses on Top Indian Startups
- Become a Part of ISB Executive Network
Future-Proof Your Career: Invest in Your Success
Emeritus and ISB Executive Education unite to offer an exclusive opportunity to shape your career trajectory through enhanced learning and development. Enrol by April 17, 2024 with code FUTUREYOU05 and get a 5% enrolment benefit.
Limited seats available. Reserve your spot today!
Programme Overview
What if you could steer organisations in the right direction, guide decision-making, and adapt the vision according to changing customer needs?
ISB Executive Education’s Product Management programme will help you with a structured approach to managing entire product life cycle
Ideate, test, and launch products that customers love and are always ahead of the competition
Learn competition analysis, roadmapping, prototyping, A/B testing and much more
Unlock your potential with globally renowned faculty, 3 hands-on projects, 7 masterclasses with leading product managers, and 9 essential tools in PM toolkit.
Programme Highlights
143
Pre-Recorded Videos For Self-paced Learning from Top ISB Faculty
34
Assignments* and Quizzes
4
Case Studies
8
Discussion Boards
11
Live Online Sessions with Programme Leaders**
7
Masterclasses with Leading Product Managers
9
Product Management Tools
Note:
ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent programme leaders who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start
*Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.
Product Manager’s Toolkit
Learn the fundamentals of creating a product roadmap using specialised tools which help Product Managers efficiently create robust roadmaps.
Recorded Masterclass with Speaker: Smarth Vasdev Product Manager @ PeopleGrove. Ex - Founder, 3Dexter LinkedIn
Learn the basics of creating a wireframe/low-fidelity mock-up by using essential product tools like Figma & Miro.
Recorded Masterclass with Speaker: Arnob Mukherjee Founder @ Olvy, ex - Ola, Olx LinkedIn
Learn how to instrument data, use Mixpanel to view analytics and implement it in your product which will help you get better with data analysis and build better products.
You will also learn how to extract data by using SQL (the most commonly used tool for data analysis) which will equip you with a technical hard skill for PMs.
Recorded Masterclass with Speaker:
SQL: Sonal Pattanaik Advisory Consultant @ IBM LinkedIn
Mixpanel: Keming Liu Senior CS Manager @ Mixpanel LinkedIn
Learn other essential tools for wireframing, project management and analytics
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them. Industry speakers are subject to change based on their availability.
Hands-On Projects and Live Masterclasses
Deep dive into the problems faced by top Indian startups and sharpen your understanding of all the facets of product management & build a portfolio of projects to showcase your experience in product management domain.
Learn to create an effective product roadmap
For H2 2023, Flipkart as a company is focused on 3 major goals via their product - Reducing order cancellations/returns, improving discoverability of products and growing to the next billion users.
By working on this project, you will be equipped with the fundamental skill of creating a short/long term product roadmap which dictates the product development pipeline. It will also help in following through with the Product Strategy of the company.
Engage in Live Masterclass with Speaker:
Chitrak Gangrade
Product Manager @ Stripe, ex - Booking.com, Flipkart. IIT-M
User Research & Translating it to Product Design
Paytm is looking to launch a new loyalty program product which will help them convert existing users into power users.
By working on this project, you will learn the first step of building a great product – Effective User Research. Use those insights to turn them into a wireframe/low-fidelity mock-up and collaborate with designers better for the final product design.
Engage in Live Masterclass with Speaker:
Satish Suggala
AVP, Product @ Paytm, ex - Servify
Understanding Key Metrics via Product Analytics
Swiggy recently launched a product to offer home-like meals aimed at increasing daily food ordering. This is targeted towards professionals who don’t have time to cook.
By working on this project, you will learn what are the key metrics involved in building a product and how to track them. Then use that data to build better products which will guide your instincts and product sense.
Engage in Live Masterclass with Speaker:
Asad Abrar Product Manager @ Coinbase. Ex - Swiggy & GoJek
Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Other Case Examples
Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
World-class learning with faculty-led, pre-recorded videos
Globally Renowned Faculty
Learn from the best instructors and resources from anywhere in the world.
Access the experts, regardless of their location.
Cohort-Based Learning
Learn with an accomplished group of peers and build your network.
Gain cross-industry and cross-functional knowledge.
Flexible Learning
Learn at your own pace with high-quality, pre-recorded faculty videos.
Advance your career without disrupting your busy schedule.
Inspiring Journeys
Senior Product Line Manager - VMWare
Thanks to all my professors and classmates from varied backgrounds for making this insightful, exciting, and enlightening experience.
Business Analyst - HSBC Technologies India
It was an exceptional learning experience on several product management modules covering product development, planning, forecasting, verifying, pricing, marketing and launchin...
Product, Policy, and Compliance - Michelin
It was a rewarding experience to learn from leading ISB faculty and all my classmates.
Senior Experience Designer - Publicis Sapient
As a designer, I'm often focused on creating user-friendly experiences. However, this course has helped me appreciate the broader context in which my designs will be used, and...
Product and Partnerships – Axis Bank
All the support received from mentors and peers with different concepts spread well over weeks and properly taught by all instructors adding to one another without any repetit...
Manager - Deloitte
I am thrilled to announce that I have successfully completed the Product Management course from ISB (Indian School of Business), and I couldn't have done it without the amazin...
CX Advisor | Ex - Chargebee
Learning is a never-ending process. Happy to share that I've completed the executive program on Product Management at the Indian School of Business. This executive course help...
Associate Manager- Hero MotoCop
So excited & happy to announce that I have completed the Executive program in Product Management from the prestigious Indian School of Business (ISB). It was an astonishing le...
Payments System Expert | Product Manager- REEUDO
The programme is well structured and comprehensive with real-life scenarios.
Branch Head - PNB Housing Finance Limited
I’m happy to share that I’ve completed my Executive education in Product management at the Indian School of Business! Special thanks to the Indian School of Business for condu...
Software Engineer L5 - Adobe
A lot of useful content that makes you understand product strategies, and analysis so much so well.
Past Participant's Profiles
Job Function
Job Title
Work Experience
Past participants of Emeritus work at
Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Read about our participants' learning experience on LinkedIn
(These are LinkedIn posts & will require you to log in to LinkedIn to see them).
Who is this Programme for?
This cutting-edge programme is for:
Individuals who are looking to transition into the field of Product Management and are looking to strengthen their foundations so that they start strong in this career
Mid and senior-level managers who want to manage new and mature products, from conception to execution and measure performance to drive profitability
Business heads and entrepreneurs who want to spearhead the usage of product strategies in their organisation and drive product-focused decision-making and planning
Key Programme Takeaways
Develop a product mindset needed to bring viable products (or services) to market
Define the problem a product will solve while mapping the customer’s journey and articulate user personas
Analyse strategies and frameworks for developing, marketing, and selling a product
Evaluate product road mapping and prototyping decisions using various product management techniques and practices
Outline a plan to create a competitive scalable product using key product development strategies and frameworks
ISB Executive Network
ISB Executive Education Newsletters with the latest updates
Networking opportunities via ISB Executive Network Group on LinkedIn
Exclusive invitations to Online and Offline events like Webinars, Conferences, and Master Classes, amongst others
Preferential pricing with 10% discount on programme fee on ISB Executive Education programmes
Upgrade to Executive Alumni status by completing 100+ learning hours
Benefits of Learning from ISB Executive Education
ISB Executive Eductaion | Non-Accredited Institute | |
|---|---|---|
Accredited institution | Accredited by three global accreditation bodies - EQUIS, AACSB and AMBA. This is the highest in PG business education | No accreditation |
Curriculum | Designed by India’s No.1 Business School* | Designed by a non-accredited Institute |
Recognition of Certificate | Certificate is recognised globally. Instantly adds credibility to your resume | Certificate may be recognised in one or two cities in India |
Lifetime association | Lifetime association with one of the best Business Schools in India | Associated with a small institute |
Credibility of faculty | Learn from globally renowned ISB faculty and get best-in-class knowledge through high-definition pre-recorded videos | Faculty are not globally renowned |
Financial Times Rankings 2023 | No.1 Business School in India* No.5 in Asia | No ranking |
Live online sessions by programme leaders | ||
Weekly doubt clearing sessions | ||
Join the ISB Executive Network and access the LinkedIn Group | ||
Exclusive invitations to Online and Offline events by ISB Executive Education | ||
Flexible payment options |
*Source: FT Global MBA Ranking 2024
Programme Modules
Programme Faculty
Novartis Professor of Marketing Strategy and Innovation, Executive Director at Centre for Business Innovation (CBI), EFPM
The former Dean of the Indian School of Business (ISB), Professor Srivastava comes with over 30 years of experience as an academic and administrator. Before joining the ISB, h...
Associate Professor of Marketing, Associate Dean – Research and RCI Management; Executive Director- ISB Institute of Data Science (IIDS)
Prof. Gangwar is the Executive Director of the Institute of Data Science and Business Analytics programme at ISB. He holds a PhD in Management Science from the University of T...
Associate Professor of Marketing
Prof. Singh heads The Media Hub, ISB’s initiative for excellence in media research. He was also the first director of the Fellow Programme in Management, ISB’s doctoral progra...
Programme Certificate
Upon successfully completing the programme with a minimum 70% score in all required assignments, you will be awarded with a prestigious certificate in Product Management from ISB Executive Education.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.
Student Loan Available
Below EMI plans are available for the Programme Fee: INR 1,50,000 + GST
Maximum Loan Amount | Tenure (months) | EMI |
|---|---|---|
INR 1,77,000 | 36 | INR 6,318 |
Note:
The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months):
Propelld: 12/18/24/30/36
Eduvanz: 12/24/36
The Learning Experience
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programme said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course. A dedicated programme support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Explore the 6 months Product Management programme by ISB Executive Education.
Know more about ISB Professional Certificate in Product Management
FAQs
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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