Product Managers have become an essential part of every business. They steer organisations in the right direction, guide decision-making, and adapt the vision according to changing needs. Like the CEO, a scrappy, resourceful product manager is a business pillar who develops, refines, and launches products to strategically drive business growth.
What if you could learn how to define and operationalise a structured approach to product management? Designed for busy professionals like you, ISB’s Product Management programme will help you ideate, test, and launch products that focus on both: customer needs and strategic business benefits. This programme teaches you the end-to-end cycle of product management and how it evolves in a disruptive and innovative environment. Using game theory, product road mapping and prototyping, you will learn what it takes to build market-ready products that engage, inspire and bring in revenue.
Eligibility: Any Graduate/ Diploma holder.
Research Ranking in India
B-School in Asia
Recorded Videos from top ISB faculty
Assignments and Quizzes
Live Online Sessions with Programme Leaders
Note: The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
This cutting-edge programme is for:
Novartis Professor of Marketing Strategy and Innovation, Marketing
The former Dean of the Indian School of Business (ISB), Professor Srivastava comes with over 30 years of experience as an academic and administrator. Before joining the ISB, he was Provost and Deputy President of Academic Affairs at Singapore Management University. His research interests include marketing strategy, marketing metrics, and customer management. He is an award-winning, highly cited scholar with work published in leading marketing journals.
Associate Professor, Marketing
Associate Dean - Research and RCI Management;
Executive Director - IIDS
Prof. Gangwar is the Executive Director of the Institute of Data Science and Business Analytics programme at ISB. He holds a PhD in Management Science from the University of Texas at Dallas. His research interests include exploring marketing, product, and technology issues using quantitative models. His research articles have been published in leading academic journals, books' chapters, and popular media. He was also recognised as one of the most prominent data science academicians in India.
Associate Professor, Marketing
Prof. Singh heads The Media Hub, ISB’s initiative for excellence in media research. He was also the first director of the Fellow Programme in Management, ISB’s doctoral programme. He has a PhD (Marketing) from the J. L. Kellogg School of Management, Northwestern University, and an MBA (Marketing and Finance) from the University of Illinois at Urbana-Champaign. His research interests focus on exploring a firm’s ability to achieve sustainable competitive advantage. He has co-authored three textbooks with Prof. Noel Capon for MBA students and business executives.
Upon successfully completing the programme with a minimum 70% score, you will be awarded a certificate in Product Management from ISB.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB.