Batch 13
Professional Certificate in Product Management
Learn the skills to effectively manage new and existing products and gain the ISB advantage
- Learn from #1 B-school in India and #5 in Asia (FT Global Ranking 2024)
- Access to Essential Product Manager's Toolkit
- Live Masterclasses by Product Managers from Meta, Microsoft and More
- Become a Part of ISB Executive Network
Future-Proof Your Career: Invest in Your Success
Emeritus and ISB Executive Education unite to offer an exclusive opportunity to shape your career trajectory through enhanced learning and development. Enrol by April 17, 2024 with code FUTUREYOU05 and get a 5% enrolment benefit.
Limited seats available. Reserve your spot today!
Programme Overview
Product-led companies are achieving outsized business results. Customer-centric product management was once a tactic, now it's a mindset among Fortune-500 companies and business leaders across the world.
The Professional Certificate in Product Management programme by ISB Executive Education tries to bring elements of both technique and strategy and helps you understand how Product Management evolves in this disruptive and innovative environment.
The programme will equip you with concrete skills on how to build products fit-to-market, use pricing as a strategy, address customer needs and more.
For a holistic education, get a complete framework for key concepts and principles of product management, which will develop your business acumen to strategise an effective product development and management process.
Unlock your potential with globally renowned faculty, 3 hands-on projects, 6 live masterclasses with leading product managers, and 9 essential tools in PM toolkit.
Why Choose this Programme?
The Professional Certificate in Product Management by ISB Executive Education is a well-structured curriculum designed by the No.1 business school in India that will prepare you for success in your product management career.
The programme faculty - Prof. Manish Gangwar, Prof. Rajendra Srivastava, and Prof. Siddharth Singh, are stalwarts in the field of marketing, digital, and product management. Together, they bring a gamut of several years of academic research and practitioner experience across multiple publications, and corporates.
Upon completion of the programme, you will become part of the ISB Executive Alumni group, a community of senior executives and entrepreneurs, and help you expand your professional network.
What Will You Learn in this Programme?
How to develop a product mindset needed to bring viable products (or services) to market
How to define the problem a product will solve while mapping the customer’s journey and articulate user personas
How to evaluate product road mapping and prototyping decisions using various product management techniques & practices
How to develop prototypes and MVPs and collect user feedback, think about product pricing, and Go-to-Market Strategies of digital and SaaS products
How to modify the product line to make products better for the customer
How to measure product performance to continuously improve products for business profitability
How to do competitor analysis to continuously launch products that actually matter to your customers and grow the customer base
How to develop products using the agile product development process
Fundamentals of analytics and artificial intelligence/machine learning (AI/ML) along with AI/ML platforms, tools, and types of analytics
Hands-On Projects and Live Masterclasses
Deep dive into the problems faced by top Indian startups and sharpen your understanding of all the facets of product management & build a portfolio of projects to showcase your experience in product management domain
Learn to create an effective product roadmap
For H2 2023, Flipkart as a company is focused on 3 major goals via their product - Reducing order cancellations/returns, improving discoverability of products and growing to the next billion users.
By working on this project, you will be equipped with the fundamental skill of creating a short/long term product roadmap which dictates the product development pipeline. It will also help in following through with the Product Strategy of the company.
Engage in Live Masterclass with Speaker:
Chitrak Gangrade
Product Manager @ Stripe, ex - Booking.com, Flipkart. IIT-M
User Research & Translating it to Product Design
Paytm is looking to launch a new loyalty program product which will help them convert existing users into power users.
By working on this project, you will learn the first step of building a great product – Effective User Research. Use those insights to turn them into a wireframe/low-fidelity mock-up and collaborate with designers better for the final product design.
Engage in Live Masterclass with Speaker:
Satish Suggala
AVP, Product @ Paytm, ex - Servify
Understanding Key Metrics via Product Analytics
Swiggy recently launched a product to offer home-like meals aimed at increasing daily food ordering. This is targeted towards professionals who don’t have time to cook.
By working on this project, you will learn what are the key metrics involved in building a product and how to track them. Then use that data to build better products which will guide your instincts and product sense.
Engage in Live Masterclass with Speaker:
Asad Abrar Product Manager @ Coinbase. Ex - Swiggy & GoJek
Setting the Right Vision & Strategy for Products Problem Statement
Meta started its focus to work on AR/VR products with a bet that it’s the platform of the future. As a Product Manager for its upcoming device (Meta Quest 3) that will focus on these technologies and target the mass market, design a vision & strategy document for this product. This document will be used by all stakeholders to understand how the product will shape up & impact customers. Career Benefit:
Students learn how to draft vision and strategy for new products and launches. This allows Product Managers to prioritise better, align stakeholders and be agile with strategy to build successful products.
Masterclass with Speaker:
Siddharth Shukla Product Management Lead @ Meta. Ex - Amazon, Cleartrip, Treebo LinkedIn
Iterating & Optimising Existing Products for Success Problem Statement
Microsoft Teams was launched in 2017 as a competitor to workspace communications tool Slack. It then expanded its capabilities to include video conferencing when the pandemic hit in 2021. It’s part of the Microsoft 365 suite and is constantly positioned to meet the needs of working professionals. Create a sprint plan for the next quarter which will focus on the next big feature that Microsoft Teams should work on. Career Benefit: Students learn a key aspect of product development - to iterate and optimise existing products. It’ll ensure they’re constantly making their products better to suit customer needs.
Masterclass with Speaker:
GC Mouli Prinicipal Product Manager @ Microsoft. Ex - Ixigo, Goibibo LinkedIn
Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Product Manager’s Toolkit
Learn the fundamentals of creating a product roadmap using specialised tools which help Product Managers efficiently create robust roadmaps.
Recorded Masterclass with Speaker: Smarth Vasdev Product Manager @ PeopleGrove. Ex - Founder, 3Dexter LinkedIn
Learn the basics of creating a wireframe/low-fidelity mock-up by using essential product tools like Figma & Miro.
Recorded Masterclass with Speaker: Arnob Mukherjee Founder @ Olvy, ex - Ola, Olx LinkedIn
Learn how to instrument data, use Mixpanel to view analytics and implement it in your product which will help you get better with data analysis and build better products.
You will also learn how to extract data by using SQL (the most commonly used tool for data analysis) which will equip you with a technical hard skill for PMs.
Recorded Masterclass with Speaker:
SQL: Sonal Pattanaik Advisory Consultant @ IBM LinkedIn
Mixpanel: Keming Liu Senior CS Manager @ Mixpanel LinkedIn
Learn other essential tools for wireframing, project management and analytics
Students learn how to use VWO, world's leading A/B test tool used to conduct experiments, A/B tests and lots more. This will help them find an ideal solution among multiple hypotheses while building products.
Recorded Masterclass with Speaker:
Ajit Singh Sr. Marketing Manager @ VWO LinkedIn
Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Other Case Examples
Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Key Programme Takeaways
Develop a product mindset needed to bring viable products (or services) to market
Define the problem a product will solve while mapping the customer’s journey and articulate user personas
Analyse strategies and frameworks for developing, marketing, and selling a product
Evaluate product road mapping and prototyping decisions using various product management techniques and practices
Outline a plan to create a competitive scalable product using key product development strategies and frameworks
Who is this Programme for?
This programme is best suited for individuals who are seeking a better understanding of how successful products are created, launched, tracked, and optimised through core areas of product management.
Early to Mid-Level Professionals:
Analyst, Product Analyst, Manager, Senior Manager, Program Manager, Senior Program Manager, Product Manager, Project Manager, Marketing Operations Manager, Customer Success Manager, Strategy Manager
Business Heads/Entrepreneurs:
Director, Senior Director, Director of Product, Product Sales Director, Managing Director, Head of Product, General Manager, CXO – SME, Product Lead
Key industries where this programme is relevant: IT, E-commerce, Banking and Finance, FMCG, Media, Retail, Healthcare
Past Participants of Emeritus Work At
Note: *All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Read about our participants' learning experience on LinkedIn
(These are LinkedIn posts & will require you to log in to LinkedIn to see them).
Programme Certificate
Upon successfully completing the programme with a minimum 70% score in all required assignments, you will be awarded a prestigious certificate in Professional Certificate in Product Management from ISB Executive Education.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.
Programme Modules
Programme Faculty
Novartis Professor of Marketing Strategy and Innovation, Executive Director at Centre for Business Innovation (CBI), EFPM
The former Dean of the Indian School of Business (ISB), Professor Srivastava comes with over 30 years of experience as an academic and administrator. Before joining the ISB, h...
Associate Professor of Marketing, Associate Dean – Research and RCI Management; Executive Director- ISB Institute of Data Science (IIDS)
Prof. Gangwar is the Executive Director of the Institute of Data Science and Business Analytics programme at ISB. He holds a PhD in Management Science from the University of T...
Associate Professor of Marketing
Prof. Singh heads The Media Hub, ISB’s initiative for excellence in media research. He was also the first director of the Fellow Programme in Management, ISB’s doctoral progra...
ISB Executive Alumni Benefits
Access to the Executive Alumni portal – a unique space for alumni to re-ignite connections, spark collaborations and engage in continuous learning. The alumni portal has several features like an alumni directory, city chapters, special interest groups, alumni mentorship and more. Access to the alumni portal is provided post the programme completion.
Networking opportunities via ISB Executive Education Network Group on LinkedIn.
Preferential pricing with 20% discount on programme fee on ISB Executive Education programmes.
ISB Executive Education newsletters, articles, podcasts and videos.
Access to ISB Executive Education support team over email.
Exclusive invitations to Online and Offline events like Webinars, Conferences, and Master Classes, amongst others.
Opportunity to be a Guest Speaker at ISB Executive events (invited on the discretion of ISB Executive Education).
ISB Executive Alumni Credentials: ISB Email ID.
Benefits of Learning from ISB Executive Education
ISB Executive Education | Non-Accredited Institute | |
|---|---|---|
Accredited institution
| Accredited by three global accreditation bodies - EQUIS, AACSB and AMBA. This is the highest in PG business education
| No accreditation
|
Accredited institution
| Designed by India’s No.1 Business School*
| Designed by a non-accredited Institute
|
Recognition of Certificate
| Certificate is recognised globally. Instantly adds credibility to your resume
| Certificate may be recognised in one or two cities in India
|
Lifetime association
| Lifetime association with one of the best Business Schools in India
| Associated with a small institute
|
Credibility of faculty
| Learn from globally renowned ISB faculty and get best-in-class knowledge through high-definition pre-recorded videos
| Faculty are not globally renowned
|
Financial Times Rankings 2024
| No.1 Business School in India* No.5 in Asia
| No ranking
|
Live online sessions | ||
Weekly doubt clearing sessions | ||
Access to 49000+ ISB Executive Network and LinkedIn Group | ||
Exclusive invitations to Online and Offline events by ISB Executive Education | ||
Flexible payment options |
*Source: FT Global MBA Ranking 2023
Student Loan Available
Below EMI plans are available for the Programme Fee: INR 2,40,000 + GST
Maximum Loan Amount | Tenure (months) | EMI |
|---|---|---|
INR 2,83,200 | 24 | INR 14,042 |
Note:
The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months): Propelld: 12/18/24/30/36/48/60
Eduvanz: 12/24/36/48/60
FAQs
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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