16 August 2021


2 Months, Online
4-6 hours per week


USD 1,400

*GST payable for Singapore residents
*SkillsFuture subsidies not applicable
info Flexible payment available
info Special group enrolment pricing

What will this Programme do for you?

Here are some specific challenges you can better address after earning your business and data analytics certificate:

  • Identifying analytics challenges and untapped data sources in your organisation or industry
  • Articulating differences between causal and predictive analytics
  • Evaluating and improving your organisation’s analytical maturity and quality
  • Identifying suitable cause and effect variables and factors that could create biased results
  • Assessing how measurements, people, and technology can be leveraged to meet organisational goals
  • Pinpointing pertinent AI risks for your organisation and industry sector regulations relevant to these risks
  • Identifying accuracy metrics and factors that are vital to predicting specific business outcomes
  • Evaluating the current data protection infrastructure of your organisation
  • Evaluating organisational needs for data science personnel and analytics technological infrastructure
  • Recognising factors that could compromise your organisation’s data integrity or model transparency

Programme Modules

*This programme will be delivered via recorded video lectures by faculty.



Jussi Keppo
Jussi Keppo
Faculty at NUS Business School

Associate Professor Keppo teaches risk management and analytics courses, and directs analytics executive education programmes at NUS Business School. He is also Research Director of the Institute of Operations Research and Analytics at NUS. Previously, he taught at the University of Michigan...

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Prasanta Bhattacharya
Prasanta Bhattacharya
Faculty at NUS Business School

Prasanta is an Adjunct Assistant Professor with the Department of Analytics and Operations (NUS Business School). He holds a PhD in Information Systems from the Department of Information Systems and Analytics, National University of Singapore, where he studied computational social...

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Why Enrol for the Programme?

Big data technologies continue to innovate how business is done. From booming tech start-ups like Grab and Ninja Van to top e-commerce players Lazada and Shopee, data analytics is being used across industries to supercharge efficiency, improve personalisation, and streamline operations.

In this Business Analytics for Strategic Decisions programme delivered by NUS Business School, you can develop the tools you need to leverage your organisation’s most valuable data. Whether you’re a CEO, business manager or director, enhancing your analytics capabilities is essential to driving strategic decision-making and gaining a competitive edge.

With modules focused on the predictive models used for business forecasting, the ins and outs of causal analytics, and the privacy and security of datasets, you will be exposed to big data applications, artificial intelligence (AI) technologies, and real-world case studies in this two-month business analytics programme.


Past Participants


Business Analytics For Strategic Decisions Programme Certificate


Upon successful completion of the Programme, participants will be awarded a verified digital certificate by NUS Business School.

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Programme Testimonials

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Flexible payment options available. Click here to know more.