What will this Programme do for you?

Here are some specific challenges you can better address after earning your business and data analytics certificate:

Identifying analytics challenges and untapped data sources in your organisation or industry
Articulating differences between causal and predictive analytics
Evaluating and improving your organisation’s analytical maturity and quality
Identifying suitable cause and effect variables and factors that could create biased results
Assessing how measurements, people, and technology can be leveraged to meet organisational goals
Pinpointing pertinent AI risks for your organisation and industry sector regulations relevant to these risks
Identifying accuracy metrics and factors that are vital to predicting specific business outcomes
Evaluating the current data protection infrastructure of your organisation
Evaluating organisational needs for data science personnel and analytics technological infrastructure
Recognising factors that could compromise your organisation’s data integrity or model transparency

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Programme Modules

Module 1: Creating Organisational Value Through Data Analytics

Identify strategic, managerial, and/or organisational problems related to analytics in your organisation or industry
Assess your organisation’s level of data analytical maturity
Articulate a plan for generating organisational value through improved analytical maturity

Module 2: Exploring Your Data

Identify high-value data analytics problems and use cases with your organization
Leverage existing and yet untapped data sources for your organisation
Evaluate your organisation’s data quality
Identify data summaries and visualizations relevant to your organizational needs and/or analytics goals

Module 3: Predicting Business Outcomes

Identify factors that are important to consider in predicting a given business outcome
Identify the best analytical model to utilize for a given set of key outcomes and predictors
Evaluate most suitable accuracy metrics for your predictive analytics models
Specify ways to improve the accuracy of a model predicting a given business outcome
Evaluate organizational needs for data science personnel and data analytics infrastructure

Includes a Predictive Analytics Lab, where the faculty will walk participants through how to use an automated machine learning platform called DataRobot on a loan dataset

Module 4: Inferring Causal Impact of Business Decisions

Articulate differences between causal and predictive analytics
Identify causal analytics problems relevant to your organisation
Identify suitable cause and effect variables as well as confounding factors that could bias results
Learn about key models and methods to infer causal relationships among key business predictors and outcomes

Module 5: Privacy, Ethics, and Risk in the Data Economy

Identify pertinent AI risks for your organisation and regulations in your industry sector relevant to these risks
Evaluate the current data protection infrastructure of your organisation
Identify factors that could compromise your organisation’s data integrity or model transparency

*This programme will be delivered via recorded video lectures by faculty.

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Faculty

Jussi Keppo

Faculty at NUS Business School

Associate Professor Keppo teaches risk management and analytics courses, and directs analytics executive education programmes at NUS Business School. He is also Research Director of the Institute of Operations Research and Analytics at NUS. Previously, he taught at the University of Michigan...

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Prasanta Bhattacharya

Faculty at NUS Business School

Prasanta is an Adjunct Assistant Professor with the Department of Analytics and Operations (NUS Business School). He holds a PhD in Information Systems from the Department of Information Systems and Analytics, National University of Singapore, where he studied computational social...

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Why Enrol for the Programme?

Big data technologies continue to innovate how business is done. From booming tech start-ups like Grab and Ninja Van to top e-commerce players Lazada and Shopee, data analytics is being used across industries to supercharge efficiency, improve personalisation, and streamline operations.

In this Business Analytics for Strategic Decisions programme delivered by NUS Business School, you can develop the tools you need to leverage your organisation’s most valuable data. Whether you’re a CEO, business manager or director, enhancing your analytics capabilities is essential to driving strategic decision-making and gaining a competitive edge.

With modules focused on the predictive models used for business forecasting, the ins and outs of causal analytics, and the privacy and security of datasets, you will be exposed to big data applications, artificial intelligence (AI) technologies, and real-world case studies in this two-month business analytics programme.

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The NUS Business Analytics Playbook

Participants will apply the learnings of the programme with the help of the Business Analytics Playbook. Here is an overview of what you can expect:

Each week, participants must complete the corresponding module’s application exercise in the Playbook
There will be optional polls, discussions, crowd-sourced activities, try-it exercises, and industry Q&As that participants are encouraged to engage with
Participants must complete 4 out of the 5 weeks of the Business Analytics Playbook in full, in order to receive their certificate

The Playbook and application assignments are designed to seamlessly guide you through each module. Any questions you may have as you work through the Playbook can be addressed during the weekly Live Session's assignment debrief.

Certificate

Upon successful completion of the Programme, participants will be awarded a verified digital certificate by NUS Business School.

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Flexible payment options available. Click here to know more.

BUSINESS ANALYTICS FOR STRATEGIC DECISIONS

STARTS ON

DURATION

PROGRAMME FEES

GST payable for Singapore residents
SkillsFuture subsidies not applicable

Flexible payment available

Special group enrolment pricing

What will this Programme do for you?

Programme Modules

Faculty

Jussi Keppo

Faculty at NUS Business School

Prasanta Bhattacharya

Faculty at NUS Business School

Why Enrol for the Programme?

The NUS Business Analytics Playbook

The NUS Business Analytics Playbook

Certificate

Certificate

BUSINESS ANALYTICS FOR STRATEGIC DECISIONS

STARTS ON

DURATION

PROGRAMME FEES

*GST payable for Singapore residents *SkillsFuture subsidies not applicable

Flexible payment available

Special group enrolment pricing

What will this Programme do for you?

Programme Modules

Faculty

Jussi Keppo

Faculty at NUS Business School

Prasanta Bhattacharya

Faculty at NUS Business School

Why Enrol for the Programme?

The NUS Business Analytics Playbook

The NUS Business Analytics Playbook

Certificate

Certificate

GST payable for Singapore residents
SkillsFuture subsidies not applicable