COVID-19 STATEMENT: While this virus is impacting everyone differently, this online programme is continuing as planned.
Please consider joining this online programme for an enriching and interactive experience to further your career.
While this virus is impacting everyone differently, this online programme is continuing as planned.
Please consider joining this online programme for an enriching and interactive experience to further your career.


27 August 2020


2 Months, Online
4-6 hours per week


USD 1,400

*GST payable for Singapore residents
*SkillsFuture subsidies not applicable
info Flexible payment available
info Special group enrolment pricing

Why Enrol for the Business Analytics for Strategic Decisions Programme?

With big data technologies becoming more affordable and accessible, more and more companies are innovating how business is done. And as they innovate, more data piles up. Business analytics helps organisations to leverage their data to gain insights and make informed decisions. That’s why understanding these analytics is a vital first step for professionals who are looking to develop a strategic advantage and competitive edge in the market.

In order to build and implement effective business strategies, you must first identify the analytics-related barriers in your organisation and industry. For organisational goals to be met, analytical maturity must be improved through the continual assessment of data.

From predictive models used for business forecasting to the ins and outs of causal analytics to the privacy and security of datasets, participants will be exposed to big data applications, artificial intelligence (AI) technologies, real-world case studies.

Who is this Programme for?

Professionals, who are looking to improve functional performance through analytics or build business analytics capabilities to transform their organisation, will benefit most from this programme.

Understanding big data is an invaluable asset that can serve professionals in a variety of roles, including but not limited to:

The programme requires no formal education in data or analytics; in other words, you don’t need advanced technical knowledge to benefit from this programme.


What will this Programme do for you?

Here are some specific data analytics challenges you will better be able to address after taking the programme:

  • Identifying analytics challenges and untapped data sources in your organisation or industry
  • Articulating differences between causal and predictive analytics
  • Evaluating and improving your organisation’s analytical maturity and quality
  • Identifying suitable cause and effect variables and factors that could create biased results
  • Assessing how measurements, people, and technology can be leveraged to meet organisational goals
  • Pinpointing pertinent AI risks for your organisation and industry sector regulations relevant to these risks
  • Identifying accuracy metrics and factors that are vital to predicting specific business outcomes
  • Evaluating the current data protection infrastructure of your organisation
  • Evaluating organisational needs for data science personnel and analytics technological infrastructure
  • Recognising factors that could compromise your organisation’s data integrity or model transparency
What Will This Programme Do For You What Will This Programme Do For You

Programme Modules

  • Module 1
    Creating Organisational Value Through Data Analytics
  • Module 2
    Exploring Your Data
  • Module 3
    Predicting Business Outcomes Includes a Predictive Analytics Lab, where the faculty will walk participants through how to use an automated machine learning platform called DataRobot on a loan dataset
  • Module 4
    Inferring Causal Impact of Business Decisions
  • Module 5
    Privacy, Ethics, and Risk in the Data Economy

*This programme will be delivered via recorded video lectures by faculty.


The Business Analytics Playbook

The Business Analytics Playbook

The Business Analytics Playbook

Participants will apply the learnings of the programme with the help of the Business Analytics Playbook. Here is an overview of what you can expect:

  • Each week, participants must complete the corresponding module’s application exercise in the Playbook
  • There will be optional polls, discussions, crowd-sourced activities, try-it exercises, and industry Q&As that participants are encouraged to engage with
  • Participants must complete 4 out of the 5 weeks of the Business Analytics Playbook in full, in order to receive their certificate

The Playbook and application assignments are designed to seamlessly guide you through each module. Any questions you may have as you work through the Playbook can be addressed during the weekly Live Session's assignment debrief.


Jussi Keppo
Jussi Keppo
Faculty at the NUS Business School
Prasanta Bhattacharya
Prasanta Bhattacharya
Faculty at the NUS Business School


Business Analytics For Strategic Decisions Programme Certificate


Upon successful completion of the Programme, participants will be awarded a verified digital certificate by NUS Business School.

Get Certified
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Flexible payment options available. Click here to know more.