With big data technologies becoming more affordable and accessible, more and more companies are innovating how business is done. And as they innovate, more data piles up. Business analytics helps organisations to leverage their data to gain insights and make informed decisions. That’s why understanding these analytics is a vital first step for professionals who are looking to develop a strategic advantage and competitive edge in the market.
In order to build and implement effective business strategies, you must first identify the analytics-related barriers in your organisation and industry. For organisational goals to be met, analytical maturity must be improved through the continual assessment of data.
From predictive models used for business forecasting to the ins and outs of causal analytics to the privacy and security of datasets, participants will be exposed to big data applications, artificial intelligence (AI) technologies, real-world case studies.
Professionals, who are looking to improve functional performance through analytics or build business analytics capabilities to transform their organisation, will benefit most from this programme.
Understanding big data is an invaluable asset that can serve professionals in a variety of roles, including but not limited to:
The programme requires no formal education in data or analytics; in other words, you don’t need advanced technical knowledge to benefit from this programme.DOWNLOAD BROCHURE
Here are some specific data analytics challenges you will better be able to address after taking the programme:
*This programme will be delivered via recorded video lectures by faculty.
Participants will apply the learnings of the programme with the help of the Business Analytics Playbook. Here is an overview of what you can expect:
The Playbook and application assignments are designed to seamlessly guide you through each module. Any questions you may have as you work through the Playbook can be addressed during the weekly Live Session's assignment debrief.
Upon successful completion of the Programme, participants will be awarded a verified digital certificate by NUS Business School.Get Certified