Design thinking is a process that relies on understanding users’ needs and experiences as they continue to evolve. It is a solution-focused mindset that is critical to developing new ideas that can uncover potential opportunities, challenge assumptions and lead to product and service innovations. Through analysis and imagination, design thinking empowers organisations to identify and implement human-centred and action-oriented solutions to complex business problems.
Gaining deeper insight into the target users’ needs and expectations in turn leads to more value creation. This is the core of design thinking, and it leads to improved products, services and internal processes. From learning the practical applications of design thinking to building products and services that meet the functional, social and emotional needs of your customers, this programme will give you the knowledge to develop user-centric designs that will help you address your customers’ pain points and meet your business goals.
Design-driven companies have outperformed the S&P Index by 219% over 10 years.SOURCE: DESIGN MANAGEMENT INSTITUTE, 2020
Design thinking companies have higher revenues and shareholder returns.SOURCE: MCKINSEY & COMPANY, 2020
Design thinking companies get products to-market faster for less money.SOURCE: FORRESTER RESEARCH, 2020
Take a closer look at how Indra Nooyi, PepsiCo's former CEO, adopted design thinking to transform PepsiCo, improve the customer experience, and define competitive advantage.
Explore how StarHub applied design thinking and innovation in the launch of Smart Retail Solutions, a cloud-based enterprise business intelligence software for small and medium retailers in the food and beverage industry.
Discuss how Suning Commerce Group, a leading non-government retailer in China, tailored their solutions to address users' needs and pain points and create value.
Study how Microsoft used inclusive design to draw insights from a multitude of perspectives and create innovative, successful products.
Examine how P&G incorporated customer-centric innovation and design thinking in its organisation's DNA to transform their business models and turn the tide of product commoditization.
Sarah Cheah is an Associate Professor for the Department of Management and Organisation at NUS Business School. She also serves as a Scientific Panel Member for The International Society for Professional Innovation Management, the oldest, largest and most active international innovation network in the world...More info
Upon successful completion of the programme, participants will be awarded a verified digital certificate by NUS Business School.Get Certified