Design thinking is a process that relies on understanding users’ needs and experiences as they continue to evolve. It is a solution-focused mindset that is critical to developing new ideas that can uncover potential opportunities, challenge assumptions and lead to product and service innovations. Through analysis and imagination, design thinking empowers organisations to identify and implement human-centred and action-oriented solutions to complex business problems.
Gaining deeper insight into the target users’ needs and expectations in turn leads to more value creation. This is the core of design thinking, and it leads to improved products, services and internal processes. From learning the practical applications of design thinking to building products and services that meet the functional, social and emotional needs of your customers, this programme will give you the knowledge to develop user-centric designs that will help you address your customers’ pain points and meet your business goals.
This programme is suited for individual contributors, department heads, directors and business leaders who are responsible for driving innovation to solve business problems or enhancing the culture of their team or organisation.
Representative roles and industries that can benefit include:
Design-driven companies have outperformed the S&P Index by 219% over 10 years.SOURCE: DESIGN MANAGEMENT INSTITUTE, 2020
Design thinking companies have higher revenues and shareholder returns.SOURCE: MCKINSEY & COMPANY, 2020
Design thinking companies get products to-market faster for less money.SOURCE: FORRESTER RESEARCH, 2020
The Design Thinking Playbook includes templates for each module assignment where participants can record their work. At the end of the programme, participants can use their playbook to shape the learning of the programme into a personalised action plan for their organisation or business.
The programme will feature pre-recorded interviews with leading industry experts.
Sarah Cheah is an Associate Professor for the Department of Management and Organisation at NUS Business School. She also serves as a Scientific Panel Member for The International Society for Professional Innovation Management, the oldest, largest and most active international innovation network in the world...More info
Enrico Pelillo is currently R&D Vice President for Global Skin Care at Procter & Gamble. After graduating in Chemical Engineering in Italy and obtaining a PhD in Materials Physics at Imperial...More info
Allan Lim leads the Front End Innovation and Partnerships team at Nestlé R&D Center, which is responsible for white space exploration, external partnerships, contract and IP management...More info
Mr Low Cheaw Hwei is Head of Design for Philips in Asia and Head of Government and Public Affairs for Philips in Singapore. Currently on the Philips ASEAN Pacific...More info
Upon successful completion of the programme, participants will be awarded a verified digital certificate by NUS Business School.Get Certified