Call us - +65 3138 5595 (Monday-Friday)
(11:30 AM - 06:30 PM Singapore time)
(11:30 AM - 06:30 PM Singapore time)
04 March 2021
2 Months, Online
4-6 hours per week
USD 1,600
Flexible payment available
Special group enrolment pricing
Design thinking is a process that relies on understanding users’ needs and experiences as they continue to evolve. It is a solution-focused mindset that is critical to developing new ideas that can uncover potential opportunities, challenge assumptions and lead to product and service innovations. Through analysis and imagination, design thinking empowers organisations to identify and implement human-centred and action-oriented solutions to complex business problems.
Gaining deeper insight into the target users’ needs and expectations in turn leads to more value creation. This is the core of design thinking, and it leads to improved products, services and internal processes. From learning the practical applications of design thinking to building products and services that meet the functional, social and emotional needs of your customers, this programme will give you the knowledge to develop user-centric designs that will help you address your customers’ pain points and meet your business goals.
Design-driven companies have outperformed the S&P Index by 219% over 10 years.
SOURCE: DESIGN MANAGEMENT INSTITUTE, 2020Design thinking companies have higher revenues and shareholder returns.
SOURCE: MCKINSEY & COMPANY, 2020Design thinking companies get products to-market faster for less money.
SOURCE: FORRESTER RESEARCH, 2020
Take a closer look at how Indra Nooyi, PepsiCo's former CEO, adopted design thinking to transform PepsiCo, improve the customer experience, and define competitive advantage.
Explore how StarHub applied design thinking and innovation in the launch of Smart Retail Solutions, a cloud-based enterprise business intelligence software for small and medium retailers in the food and beverage industry.
Discuss how Suning Commerce Group, a leading non-government retailer in China, tailored their solutions to address users' needs and pain points and create value.
Study how Microsoft used inclusive design to draw insights from a multitude of perspectives and create innovative, successful products.
Examine how P&G incorporated customer-centric innovation and design thinking in its organisation's DNA to transform their business models and turn the tide of product commoditization.
Sarah Cheah is an Associate Professor for the Department of Management and Organisation at NUS Business School. She also serves as a Scientific Panel Member for The International Society for Professional Innovation Management, the oldest, largest and most active international innovation network in the world...
More info
Upon successful completion of the programme, participants will be awarded a verified digital certificate by NUS Business School.
Get CertifiedFlexible payment options available. Click here to know more.
Sarah Cheah is an Associate Professor for the Department of Management and Organisation at NUS Business School. She also serves as a Scientific Panel Member for The International Society for Professional Innovation Management, the oldest, largest and most active international innovation network in the world. Sarah Cheah has been an adjunct associate professor at NUS for more than 15 years, teaching programmes on technopreneurship, business administration, business analytics, and design thinking and innovation.
Her research areas include technological foresight and futures, R&D commercialisation, early-stage technology development, entrepreneurship, national innovation system and technological and open innovation. Sarah Cheah has participated in nearly 20 speaking engagements, collaborating with leading industry experts and presenting her research on business and innovation, among other topics of interest, at conferences worldwide. She has contributed articles to top-tier journals—including Jurimetrics: The Journal of Law, Science and Technology; Asian Research Policy; and Sustainability—and has also written books on entrepreneurship, innovation, design thinking and strategic foresight. Sarah Cheah holds a PhD in Business and Management from the University of South Australia.
Enrico Pelillo is currently R&D Vice President for Global Skin Care at Procter & Gamble. After graduating in Chemical Engineering in Italy and obtaining a PhD in Materials Physics at Imperial College in London, he joined P&G in the UK. Since then he has covered a wide range of R&D roles across the globe and across the Household Care and Beauty Care divisions, from upstream technology development to downstream franchise innovation.
Among other responsibilities, he currently leads the R&D program for SK-II, an industry-leading icon which is transforming the role of innovation in supporting business and category growth. Enrico Pelillo is currently based in Singapore and operates from P&G’s Singapore Innovation Center.
Allan Lim leads the Front End Innovation and Partnerships team at Nestlé R&D Center, which is responsible for white space exploration, external partnerships, contract and IP management. Allan started his career in Nestlé as a chemist in 1995 after graduating with a PhD from the Institute of Molecular and Cell Biology. After a brief career at an animal health company between 2004-2008, Allan returned to Nestlé to lead innovation partnership in Asia. One of his biggest achievements is the establishment of the strategic partnership between Nestlé and A*STAR in 2014.
Today, Allan is supporting innovation in Southeast Asia through different collaboration models with academia, enterprises and start-ups. One of his recent contributions is setting up the Circular Materials Laboratory, a pre-competitive R&D consortium of more than 20 companies, universities, government agencies and public research institutes focused on sustainable packaging materials.
At the national level, Allan supports Enterprise Singapore by serving as chairman of the Singapore Food Standards Committee and as a member of Singapore Standards Council. He also serves as a chairman and member of several academic advisory boards of tertiary institutions.
Mr Low Cheaw Hwei is Head of Design for Philips in Asia and Head of Government and Public Affairs for Philips in Singapore. Currently on the Philips ASEAN Pacific and Philips Experience Design management team, Cheaw Hwei looks after the overall direction of design in the region. He leads the company’s pivot to a design-led transformation as Philips, a leader in healthcare technology, moves towards experience and solutions based innovation. His second role brings synergy in driving both design and innovation initiatives into the work that Philips does with the public sector in Singapore.
Netherlands, Hong Kong and Singapore, Cheaw Hwei has spearheaded Philips Experience Design’s directions in design management, creative and brand design strategies. Prior to his current role, Cheaw Hwei held key design roles, such as Chief Design Officer for Philips Consumer Electronics. He was also Head of Global Product and Service Design Creative Director for Philips global.
An accomplished designer himself, Cheaw Hwei continues to lead his teams to create design solutions that bring business benefits and success, while also gaining international recognition through global awards such as iF and Red Dot Design awards.
Over the years, Cheaw Hwei has served as chair, advisory and board member to multi-disciplinary platforms such as the Design Singapore Council Board, Singapore Design Masterplan 2025 Committee, Singapore’s Committee for Future Economy for innovation and capability development, ICSID World Design Congress, various institutes of higher learning for design, and judged at international design competitions.
An industry thought leader, Cheaw Hwei frequently helms keynotes and presentations at various design and innovation forums. He was recently awarded Singapore’s Public Service Medal for his contributions to design through education.
