30 September 2021


2 Months, Online
4-6 hours per week


USD 1,500

*GST payable for Singapore residents
*SkillsFuture subsidies not applicable
info Flexible payment available
info Special group enrolment pricing

What will this Programme do for you?

What Will This Programme Do For You What Will This Programme Do For You

Programme Modules


Sarah Cheah
Sarah Cheah
Faculty at NUS Business School

Sarah Cheah is an Associate Professor for the Department of Management and Organisation at NUS Business School. She also serves as a Scientific Panel Member for The International Society for Professional Innovation Management, the oldest, largest and most active international innovation network in the world...

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Case Studies

Why Enrol for the Programme?

Video Lectures

Discussion Boards

Pre-recorded Roleplay

Design Thinking Playbook

Design thinking is a process that relies on understanding users’ needs and experiences as they continue to evolve. It is a solution-focused mindset that is critical to developing new ideas that can uncover potential opportunities, challenge assumptions and lead to product and service innovations. Through analysis and imagination, design thinking empowers organisations to identify and implement human-centred and action-oriented solutions to complex business problems.

Gaining deeper insight into the target users’ needs and expectations in turn leads to more value creation. This is the core of design thinking, and it leads to improved products, services and internal processes. From learning the practical applications of design thinking to building products and services that meet the functional, social and emotional needs of your customers, this programme will give you the knowledge to develop user-centric designs that will help you address your customers’ pain points and meet your business goals.

Design-driven companies have outperformed the S&P Index by 219% over 10 years.


Companies that foster creativity enjoy 1.5 times greater market share.


Past Participants

Past participant data represents industries and sectors of professionals who have benefited from the programme.


Customer Centric Solutions with Design Thinking & Innovation Programme Certificate


Upon successful completion of the programme, participants will be awarded a verified digital certificate by NUS Business School.

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