STARTS ON

31 March 2021

DURATION

2 Months, Online
4-6 hours per week

PROGRAMME FEES

USD 1,400

*GST payable for Singapore residents
*SkillsFuture subsidies not applicable
info Flexible payment available
info Special group enrolment pricing

What will this Programme do for you?

What Will This Programme Do For You What Will This Programme Do For You
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Programme Modules

Faculty

Dr Doreen Kum
Dr Doreen Kum
Associate Professor, Marketing, NUS Business School

Doreen has nearly 20 years of higher education experience, teaching various marketing courses to global executives in Asia. At NUS Business School, Doreen teaches BBA, MBA, MSc, and Executive MBA students. She has taught courses...

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Ang Eu Gene
Ang Eu Gene
Consultant/Trainer, NUS Business School

Eu Gene has served as a consultant and trainer for digital marketing at NUS Business School since 2012. He has more than 26 years of marketing experience and has trained 12,000+ professionals and business owners over the last...

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Case Studies

Why Enrol for the Programme?

Video Lectures

Discussion Boards

Real-World Case Analysis

Assignments

The modern consumer is constantly evolving, as are the marketing technologies businesses used to attract and connect with potential customers. It is important for business leaders and other professionals to understand the changes in consumption and digital adoption in order to reach a wider audience and create long-lasting engagement. By gaining key insights on the impact the Internet and social media have on consumer behaviour, you can transform the marketing strategies, processes and frameworks that are vital to growing your business and/or market share.

This programme is designed to give participants in-depth knowledge of what marketing means in the digital world. Learn how to identify the needs of and reach more customers, keep more customers engaged through effective engagement strategies, and determine the best metrics to accurately measure success. Participants will be exposed to current practices in the digital marketing landscape via recorded video lectures by industry experts, peer discussions, a real-world case analysis, and more throughout the programme.

14%

Southeast Asia digital advertising marketing is expected to grow nearly 14% and reach 15.35 billion by 2026.

SOURCE: RESEARCH AND MARKETS, 2019

80%

of consumers say the experience a company provides is as important as its products and services.

SOURCE: SALESFORCE RESEARCH, 2020

Certificate

Digital Marketing: Strategies, Models and Frameworks Programme Certificate

Certificate

Upon successful completion of the programme, participants will be awarded a verified digital certificate by NUS Business School.

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Flexible payment options available. Click here to know more.