Call us - +65 3138 5595 (Monday-Friday)
(11:30 AM - 06:30 PM Singapore time)
(11:30 AM - 06:30 PM Singapore time)
20 May 2021
2 Months, Online
4-6 hours per week
USD 1,400
Flexible payment available
Special group enrolment pricing
Doreen has nearly 20 years of higher education experience, teaching various marketing courses to global executives in Asia. At NUS Business School, Doreen teaches BBA, MBA, MSc, and Executive MBA students. She has taught courses...
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Eu Gene has served as a consultant and trainer for digital marketing at NUS Business School since 2012. He has more than 26 years of marketing experience and has trained 12,000+ professionals and business owners over the last...
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Examine the digital marketing strategies and success story of The Edison George Town, a boutique hotel in Penang, Malaysia.
Explore how L'Oréal Paris leveraged social listening and customer insights to develop and launch a new product.
Discuss how Giant Supermarket in Singapore used targeted, impactful content strategies to effectively reach and engage customers.
Take a look at why Dove's Campaign for Real Beauty failed in China and how Dove addressed the cultural beliefs and values of Chinese customers to successfully redesign and relaunch the campaign.
Discuss the significance of brand communities as a customer engagement strategy and how Porsche failed to leverage their own.
Study how Sungevity doubled its sales in a year by implementing marketing technology (MarTech) to automate the customer journey.
The modern consumer is constantly evolving, as are the marketing technologies businesses used to attract and connect with potential customers. It is important for business leaders and other professionals to understand the changes in consumption and digital adoption in order to reach a wider audience and create long-lasting engagement. By gaining key insights on the impact the Internet and social media have on consumer behaviour, you can transform the marketing strategies, processes and frameworks that are vital to growing your business and/or market share.
This programme is designed to give participants in-depth knowledge of what marketing means in the digital world. Learn how to identify the needs of and reach more customers, keep more customers engaged through effective engagement strategies, and determine the best metrics to accurately measure success. Participants will be exposed to current practices in the digital marketing landscape via recorded video lectures by industry experts, peer discussions, a real-world case analysis, and more throughout the programme.
Southeast Asia digital advertising marketing is expected to grow nearly 14% and reach 15.35 billion by 2026.
SOURCE: RESEARCH AND MARKETS, 2019of consumers say the experience a company provides is as important as its products and services.
SOURCE: SALESFORCE RESEARCH, 2020
Upon successful completion of the programme, participants will be awarded a verified digital certificate by NUS Business School.
Get CertifiedFlexible payment options available. Click here to know more.
Doreen has nearly 20 years of higher education experience, teaching various marketing courses to global executives in Asia. At NUS Business School, Doreen teaches BBA, MBA, MSc, and Executive MBA students. She has taught courses on marketing, education, and business to various audiences.
Doreen obtained a PhD from the National University of Singapore in 2003. Her research areas include marketing strategy, consumer behaviour, qualitative research, and pedagogy development.
Eu Gene has served as a consultant and trainer for digital marketing at NUS Business School since 2012. He has more than 26 years of marketing experience and has trained 12,000+ professionals and business owners over the last 12 years.
Eu Gene holds an MBA, Marketing from Nanyang Technological University, and BBA (1st class Honours), Business Administration from the National University of Singapore.
Ryan is the Principal Consultant and Founding Partner of QED Consulting. He has been a digital marketer for over 19 years, and is a pioneer in social media marketing. Ryan now advises senior management teams of some of the world’s leading businesses and brands on extracting business value and mitigating risks in their investments in digital, marketing and communications. He founded Blugrapes in 2012, and led the agency to become a top social media agency in Singapore.
As an industry thought leader, Ryan is constantly sought after by national press and leading marketing publications to share his insights and opinions on digital marketing and social media issues that often shape the regional digital marketing industry. By 2019, he had trained over 4,000 professionals across the ASEAN region in digital and social media marketing. As course developer for leading tertiary institutions, Ryan often lectures at Singapore Management University, Nanyang Technological University, and Republic Polytechnic. On select occasions, he mentors business owners on their digital business and strategies.
Ryan is currently the Chairman of the Social Media sub-committee at the Advertising Standards Authority of Singapore, and also serves on the Industry Advisory Committee of Singapore Institute of Technology. In January 2015, Ryan was appointed as a Member of the Board of Directors to Singapore’s Media Development Authority. Later in June 2015, he served as a Member of the Advisory Board to Singapore Media Festival. Up to October 2018, he was a Member of the Board of Directors of the Infocomm Media Development Authority providing guidance and advise on digital and social media policies and initiatives with national impact. In August 2018, Ryan was conferred the SkillsFuture Fellowship, Singapore’s highest skills award presented by the President of the Republic of Singapore.
Althea Lim is the Group Chief Executive Officer of Gushcloud International. Under her leadership, the company has expanded to three business units operating in 10 countries. As Group Chief Executive Officer, she leads the development and implementation of the overall organization's strategy and creates a learning organization that will continue to grow and flourish. Althea really loves young people and she hopes to leave behind an education bursary fund, a young arts museum, launch a space craft for Singapore. She also hopes to build the Hollywood of Asia, and one day export Asia to the world.
Aaron Su is a seasoned marketing professional and people developer with 15 years of experience across industries.
He holds two MBAs, one from HEC Paris School of Management, and the other from NUS Business School. Since 2016, he has led physical and virtual teams across geographies in several global and regional management roles. He has played key roles in strategising and executing effective marketing strategies, and has worked in the likes of Singapore Economic Development Board and Microsoft in a range of marketing roles from product to digital marketing.
Aaron Su has lived and worked in six countries and is currently a Marketing Director with ASUSTek based in Taipei.
