COVID-19 STATEMENT: While this virus is impacting everyone differently, this online programme is continuing as planned.
Please consider joining this online programme for an enriching and interactive experience to further your career.
While this virus is impacting everyone differently, this online programme is continuing as planned.
Please consider joining this online programme for an enriching and interactive experience to further your career.

STARTS ON

23 February 2021

DURATION

2 Months, Online
4-6 hours per week

PROGRAMME FEES

USD 1,400

*GST payable for Singapore residents
*SkillsFuture subsidies not applicable
info Flexible payment available
info Special group enrolment pricing

What will this Programme do for you?

What Will This Programme Do For You What Will This Programme Do For You
LEARN MORE

Why Enrol for the Programme?

The modern consumer is constantly evolving, as are the marketing technologies businesses used to attract and connect with potential customers. It is important for business leaders and other professionals to understand the changes in consumption and digital adoption in order to reach a wider audience and create long-lasting engagement. By gaining key insights on the impact the Internet and social media have on consumer behaviour, you can transform the marketing strategies, processes and frameworks that are vital to growing your business and/or market share.

This programme is designed to give participants in-depth knowledge of what marketing means in the digital world. Learn how to identify the needs of and reach more customers, keep more customers engaged through effective engagement strategies, and determine the best metrics to accurately measure success. Participants will be exposed to current practices in the digital marketing landscape via recorded video lectures by industry experts, peer discussions, a real-world case analysis, and more throughout the programme.

14%

Southeast Asia digital advertising marketing is expected to grow nearly 14% and reach 15.35 billion by 2026.

SOURCE: RESEARCH AND MARKETS, 2019

80%

of consumers say the experience a company provides is as important as its products and services.

SOURCE: SALESFORCE RESEARCH, 2020

Case Studies

The Edison Hotel
The Edison Hotel

Examine the digital marketing strategies and success story of The Edison George Town, a boutique hotel in Penang, Malaysia.

L'Oréal Paris
L'Oréal Paris

Explore how StarHub applied design thinking and innovation in the launch of Smart Retail Solutions, a cloud-based enterprise business intelligence software for small and medium retailers in the food and beverage industry.

Giant Supermarket
Giant Supermarket

Discuss how Giant Supermarket in Singapore used targeted, impactful content strategies to effectively reach and engage customers.

Dove
Dove

Take a look at why Dove's Campaign for Real Beauty failed in China and how Dove addressed the cultural beliefs and values of Chinese customers to successfully redesign and relaunch the campaign.

Porsche
Porsche

Discuss the significance of brand communities as a customer engagement strategy and how Porsche failed to leverage their own.

Sungevity
Sungevity

Study how Sungevity doubled its sales in a year by implementing marketing technology (MarTech) to automate the customer journey.

Programme Learning Journey

Video Lectures

Discussion Boards

Real-World Case Analysis

Assignments

Faculty

Dr Doreen Kum
Dr Doreen Kum
Associate Professor, Marketing, NUS Business School

Doreen has nearly 20 years of higher education experience, teaching various marketing courses to global executives in Asia. At NUS Business School, Doreen teaches BBA, MBA, MSc, and Executive MBA students. She has taught courses...

More info
Ang Eu Gene
Ang Eu Gene
Consultant/Trainer, NUS Business School

Eu Gene has served as a consultant and trainer for digital marketing at NUS Business School since 2012. He has more than 26 years of marketing experience and has trained 12,000+ professionals and business owners over the last...

More info

Certificate

Digital Marketing: Strategies, Models and Frameworks Programme Certificate

Certificate

Upon successful completion of the programme, participants will be awarded a verified digital certificate by NUS Business School.

Get Certified
apply now

Flexible payment options available. Click here to know more.