28 March 2023
3 months, online
4-6 hours per week
NUS (Asia) 2022QS WORLD UNIVERSITY RANKINGS
(The NUS MBA)FINANCIAL TIMES GLOBAL RANKINGS 2021
132+ Video Lectures
21+ Discussion Boards
6+ Real-World Case Analysis
3 Masterclass with Industry Experts
2 Live Sessions with Faculty
1 Capstone Project
Professional presentation of Capstone project
Examine the digital marketing strategies and success story of The Edison George Town, a boutique hotel in Penang, Malaysia.
Explore how L'Oréal Paris leveraged social listening and customer insights to develop and launch a new product.
Discuss how Giant Supermarket in Singapore used targeted, impactful content strategies to effectively reach and engage customers.
Take a look at why Dove's Campaign for Real Beauty failed in China and how Dove addressed the cultural beliefs and values of Chinese customers to successfully redesign and relaunch the campaign.
Discuss the significance of brand communities as a customer engagement strategy and how Porsche failed to leverage their own.
Study how Sungevity doubled its sales in a year by implementing marketing technology (MarTech) to automate the customer journey.
Doreen has nearly 20 years of higher education experience, teaching various marketing courses to global executives in Asia. At NUS Business School, Doreen teaches BBA, MBA, MSc, and Executive MBA students. She has taught courses...More info
Eu Gene has served as a consultant and trainer for digital marketing at NUS Business School since 2012. He has more than 26 years of marketing experience and has trained 12,000+ professionals and business owners over the last...More info
Online Executive Education, & MBA Admissions
Director and Co-Founder at Big Wall Consultancy, Topic Expert on Digital Marketing
2x Featured in entrepreneur.com | Top 30 Game-changers, India | 3M+ Reach | VC Scout, Proxy CEO
"Very holistic coverage, I learnt a lot and love it that the videos are short bite-size formats!"
— Jazel Tan, Manager, Sector Digitalisation & Transformation, National Council of Social Service
"The live sessions & the synthesis of the material was very beneficial."
— Scott Strawn, Marketing & Technical Director, The Lincoln Electric Company
"The programme was practical, immediately implementable, bite sized (not overwhelming!) & actionable."
— Kasumi Oda, VP, Marketing, Catalyst Healthcare
"The simulation with Stukent was the best, because it allows us to see a sneak peek about social media manager's scope of work."
— Nancy Oktavelia, Digital Marketing and Promotion, Rodalink Singapore
"I loved the bite-sized informations/lessons from the professors and resources given from weekly modules, & STUKENT as an active application"
— Isabella Canlas, Social Media Officer, Fagokho Corporation
"Both Professors have presented the material with very high quality presentations slides and content, in a very systematic and organised way, with enough content and good references."
— Ling Seow Chang, Director, General Filter Pte Ltd
Upon successful completion of the programme, participants will be awarded a verified digital certificate by NUS Business School.Get Certified
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