Examine the digital marketing strategies and success story of The Edison George Town, a boutique hotel in Penang, Malaysia.
Explore how L'Oréal Paris leveraged social listening and customer insights to develop and launch a new product.
Discuss how Giant Supermarket in Singapore used targeted, impactful content strategies to effectively reach and engage customers.
Take a look at why Dove's Campaign for Real Beauty failed in China and how Dove addressed the cultural beliefs and values of Chinese customers to successfully redesign and relaunch the campaign.
Discuss the significance of brand communities as a customer engagement strategy and how Porsche failed to leverage their own.
Study how Sungevity doubled its sales in a year by implementing marketing technology (MarTech) to automate the customer journey.
*Tools are either covered through recorded sessions or live sessions or masterclasses delivered either by faculty and industry experts
Dr Doreen Kum
Associate Professor, Marketing, NUS Business School
Doreen has nearly 20 years of higher education experience, teaching various marketing courses to global executives in Asia. At NUS Business School, Doreen teaches BBA, MBA, MSc, and Executive MBA students. She has taught courses...
Eu Gene has served as a consultant and trainer for digital marketing at NUS Business School since 2012. He has more than 26 years of marketing experience and has trained 12,000+ professionals and business owners over the last...
Stepping into a business leadership career requires a variety of job-ready skills. This program guides you in navigating a career path, starting from personalized mentorship sessions while developing your managerial expertise to gain an edge over your peers. These services are provided by Emeritus, our learning collaborator for this program. The primary goal is to give you the skills needed to succeed in your career; however, job placement is not guaranteed.
Emeritus provides the following career preparation services:
The Flexible payment option allows a student to pay the Programme fee in instalments. This option is made available in the application form and should be selected before making the payment.
The following payment options are available for the Digital Marketing: Strategies, Models and Frameworks Programme:
Pay in Full
Pay the entire Programme fee of US$1,850 at once.
Pay in 2 instalments
The first instalment of US$1,144 would be due immediately.
The final instalment of US$762 is to be paid by 31 October 2023.
Pay in 3 instalments
The first instalment of US$777 is due immediately.
The second instalment of US$583 is to be paid by 17 October 2023.
The final instalment of US$583 is to be paid by 4 November 2023.
DR DOREEN KUM
Associate Professor, Marketing, NUS Business School
Doreen has nearly 20 years of higher education experience, teaching various marketing courses to global executives in Asia. At NUS Business School, Doreen teaches BBA, MBA, MSc, and Executive MBA students. She has taught courses on marketing, education, and business to various audiences.
Doreen obtained a PhD from the National University of Singapore in 2003. Her research areas include marketing strategy, consumer behaviour, qualitative research, and pedagogy development.
ANG EU GENE
Adjunct, Marketing, NUS Business School
Eu Gene has served as a consultant and trainer for digital marketing at NUS Business School since 2012. He has more than 26 years of marketing experience and has trained 12,000+ professionals and business owners over the last 12 years.
Eu Gene holds an MBA, Marketing from Nanyang Technological University, and BBA (1st class Honours), Business Administration from the National University of Singapore.
Principal Consultant & Founder, QED Consulting
Ryan is the Principal Consultant and Founding Partner of QED Consulting. He has been a digital marketer for over 19 years, and is a pioneer in social media marketing. Ryan now advises senior management teams of some of the world’s leading businesses and brands on extracting business value and mitigating risks in their investments in digital, marketing and communications. He founded Blugrapes in 2012, and led the agency to become a top social media agency in Singapore.
As an industry thought leader, Ryan is constantly sought after by national press and leading marketing publications to share his insights and opinions on digital marketing and social media issues that often shape the regional digital marketing industry. By 2019, he had trained over 4,000 professionals across the ASEAN region in digital and social media marketing. As course developer for leading tertiary institutions, Ryan often lectures at Singapore Management University, Nanyang Technological University, and Republic Polytechnic. On select occasions, he mentors business owners on their digital business and strategies.
Ryan is currently the Chairman of the Social Media sub-committee at the Advertising Standards Authority of Singapore, and also serves on the Industry Advisory Committee of Singapore Institute of Technology. In January 2015, Ryan was appointed as a Member of the Board of Directors to Singapore’s Media Development Authority. Later in June 2015, he served as a Member of the Advisory Board to Singapore Media Festival. Up to October 2018, he was a Member of the Board of Directors of the Infocomm Media Development Authority providing guidance and advise on digital and social media policies and initiatives with national impact. In August 2018, Ryan was conferred the SkillsFuture Fellowship, Singapore’s highest skills award presented by the President of the Republic of Singapore.
Group Chief Executive Officer of Gushcloud International
Althea Lim is the Group Chief Executive Officer of Gushcloud International. Under her leadership, the company has expanded to three business units operating in 10 countries. As Group Chief Executive Officer, she leads the development and implementation of the overall organization's strategy and creates a learning organization that will continue to grow and flourish. Althea really loves young people and she hopes to leave behind an education bursary fund, a young arts museum, launch a space craft for Singapore. She also hopes to build the Hollywood of Asia, and one day export Asia to the world.
Director, Global Product Marketing, Republic of Gamers, ASUS
Aaron Su is a seasoned marketing professional and people developer with 15 years of experience across industries.
He holds two MBAs, one from HEC Paris School of Management, and the other from NUS Business School. Since 2016, he has led physical and virtual teams across geographies in several global and regional management roles. He has played key roles in strategising and executing effective marketing strategies, and has worked in the likes of Singapore Economic Development Board and Microsoft in a range of marketing roles from product to digital marketing.
Aaron Su has lived and worked in six countries and is currently a Marketing Director with ASUSTek based in Taipei.
Special pricing for group enrolments
We offer a lower price (10% lower) if two of your co-workers enrol along with you. If you intend to enrol as a group of three students please email us at firstname.lastname@example.org.
Special Group Enrolment Pricing
Special pricing up to 10% discount is available if you enrol with your colleagues.
The application deadline has been extended until 3 April 2023
The first week is an orientation module only, there is no teaching, and it is recorded. Join the online programme now and don't delay the impact that the programme will have on your career.