Marketing efforts continue to evolve to meet the growing demands of the digital era. And as these efforts transform, one thing remains unchanged: customer engagement is critical to success. That’s why business models and marketing strategies must be designed to effectively attract and connect with today’s customers. In doing so, marketers can more readily identify and leverage successful frameworks, enhance brand awareness, and generate revenue. Additionally, successful marketers must be able to measure the impact of the various strategies used to understand their audience, inform future efforts, and connect with their digital customers more meaningfully.
The Postgraduate Diploma in Digital Marketing Strategies, in collaboration with Columbia Business School Executive Education, allows participants to explore impactful digital business models, principles, and frameworks. Participants will also learn how digital marketing strategies can be effectively leveraged to attract, engage with, and acquire customers across an array of digital channels.
of marketers say their biggest driver in personalization is to deliver a better customer experience.
SOURCE: EVERGAGE, 2020
of companies either have a digital transformation strategy in place or are working on one.
SOURCE: ZDNET, 2020
of CEOs say digital improvements have led to increased revenue.
SOURCE: GARTNER, 2020
The Capstone Project gives you the opportunity to demonstrate what you have learned throughout the program. It serves as the culminating academic experience for program participants and is the final requirement prior to receiving your certificate.
How did Khan Academy build a whole new business model by understanding customer needs?
How is Walmart using customer behavior research to rethink its in-store mobile app?
How did Apple become one of the most profitable public companies in the world?
How did Netflix analyze consumer preferences and drive recommendations to disrupt the traditional movie-watching experience?
How did Google maneuver Apple's disruptive business model?
Did you know that the most effective Doritos Super Bowl ads are made by consumers?
Bullying your customers doesn’t work. Skoda learned this the hard way.
How Coca-Cola Australia saw a 7 percent increase in sales by creating a personalized experience around their brand?
David Rogers advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy. He has led strategic workshops for executives at hundreds of companies in 64 countries and is the founder of the BRITE (brands, innovation, and technology) conference at Columbia Business School.
In addition to the faculty video lectures from David Rogers, participants will learn from Program Leaders from the digital world. Program Leaders are experts in their domain and aim at shaping the participant experience, stimulate learning, and provide subject matter expertise in real time.
Upon successful completion of the program, participants will be awarded a verified digital certiﬁcate by Emeritus Institute of Management, in collaboration with Columbia Business School Executive Education.Get Certified