STARTS ON

June 08, 2021

DURATION

7 Months, Online
4-6 hours per week

LIVE Q&A

with David Rogers

Faculty of Executive Education Columbia Business School

PROGRAM FEE

US$2,250

Flexible payment options available

infoSpecial group enrollment pricing

Why Enroll for the Postgraduate Diploma in Digital Marketing Strategies?

Marketing efforts continue to evolve to meet the growing demands of the digital era. And as these efforts transform, one thing remains unchanged: customer engagement is critical to success. That’s why business models and marketing strategies must be designed to effectively attract and connect with today’s customers. In doing so, marketers can more readily identify and leverage successful frameworks, enhance brand awareness, and generate revenue. Additionally, successful marketers must be able to measure the impact of the various strategies used to understand their audience, inform future efforts, and connect with their digital customers more meaningfully.

The Postgraduate Diploma in Digital Marketing Strategies, in collaboration with Columbia Business School Executive Education, allows participants to explore impactful digital business models, principles, and frameworks. Participants will also learn how digital marketing strategies can be effectively leveraged to attract, engage with, and acquire customers across an array of digital channels.

88%

of marketers say their biggest driver in personalization is to deliver a better customer experience.

SOURCE: EVERGAGE, 2020

70%

of companies either have a digital transformation strategy in place or are working on one.

SOURCE: ZDNET, 2020

56%

of CEOs say digital improvements have led to increased revenue.

SOURCE: GARTNER, 2020

Your Learning Journey

Video Lectures

Assignments

Discussions

Case Studies

Simulations

Capstone Project

Certifications Included in the Program:

  • Google Analytics for Beginners Certification
  • Google Adwords
  • Hubspot Content Marketing Certification
  • HubSpot Social Media Certification
LEARN MORE

Learn through Industry Examples

Khan Academy
Khan Academy

How did Khan Academy build a whole new business model by understanding customer needs?

Walmart
Walmart

How is Walmart using customer behavior research to rethink its in-store mobile app?

Apple
Apple

How did Apple become one of the most profitable public companies in the world?

Netflix
Netflix

How did Netflix analyze consumer preferences and drive recommendations to disrupt the traditional movie-watching experience?

Google
Google

How did Google maneuver Apple's disruptive business model?

Doritos
Doritos

Did you know that the most effective Doritos Super Bowl ads are made by consumers?

Skoda
Skoda

Bullying your customers doesn’t work. Skoda learned this the hard way.

Coca-Cola
Coca-Cola

How Coca-Cola Australia saw a 7 percent increase in sales by creating a personalized experience around their brand?

DOWNLOAD SYLLABUS

Faculty

David Rogers
David Rogers
Faculty of Executive Education, Columbia Business School

David Rogers advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy. He has led strategic workshops for executives at hundreds of companies in 64 countries and is the founder of the BRITE (brands, innovation, and technology) conference at Columbia Business School.

Program Leaders

In addition to the faculty video lectures from David Rogers, participants will learn from Program Leaders from the digital world. Program Leaders are experts in their domain and aim at shaping the participant experience, stimulate learning, and provide subject matter expertise in real time.

Learn With Simulations

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  • The SEM simulation will give you the opportunity to run an advertising campaign with a limited budget, improve your SEM efforts, optimize your landing pages, master the art of email campaigns, and identify key performance indicators to successfully launch your digital strategy:
    • Learn to write targeted ads: Learn and test different promotional strategies to create compelling advertisements through organized advertising groups and campaigns to help increase conversions.
    • Perform strategic keyword research: Evaluate keywords and learn to recognize the different market segments and buyer intent by keywords. The keyword research dashboard uses data from Google® Keyword Planner Tool, which brings this simulation to life.
    • Create high converting landing pages: Learn landing page effectiveness while striving to increase optimal performance. Learn how to quickly create keyword targeted landing pages to drive web traffic.
    • Identify how to measure key performance indicators: Improve your Search Engine Marketing (SEM) efforts by identifying which key performance indicators to measure and improve.
    • Master email marketing: Lean how to write copy for effective campaigns by getting familiar with the vocabulary and metrics of a successful email campaign.
Graph-2
  • The Social Media simulation will provide you exposure to social media marketing by mimicking the real-world social media advertising buying experience of Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube:
    • Learn to perform demographic targeting: Identify and analyze which types of content on which platforms resonate better amongst different demographics.
    • Identify social media content promotion strategies: Learn different promotion strategies such as earned, owned, and paid social media marketing. Learn to improve reach by analyzing various forms of media and different targeting strategies.
    • Maximize your advertising budgeting: Learn how to manage your social media marketing budget to allow you to place competitive bids to drive clicks, shares, likes, and comments.
    • Learn the art of content scheduling: Analyze data points and schedule out your social media posts to go live at optimal times.

The program includes live Q&A with David Rogers, faculty of Executive Education at Columbia Business School

Certificate

Certificate

Certificate

Upon successful completion of the program, participants will be awarded a verified digital certificate by Emeritus Institute of Management, in collaboration with Columbia Business School Executive Education.

Get Certified

Applications close on June 06, 2021.
Early applications encouraged. Seats fill up soon!